Otter PR’s Melanie Parncutt Quoted in Forbes Piece on Misinformation
Reacting to claims that surfaced on social media regarding excessive spending by the First Lady of Ukraine, Forbes recently published an article asking media experts to share their thoughts on the dangers of fake news. Melanie Parncutt, a publicist at Otter PR, was one of the experts included in the top-tier outlet’s exposé. “I was […]
SEO For Beginners – Rank Your Website Now!
If you are just starting your online business then I want to give you a quick tip regarding SEO. You need to realize that it’s your competition on the search engines who determines where you rank for your keywords. This should not be too difficult a realization since everyone who is on the internet is […]
Why Guest Posts are a Great Exposure for your Brand
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
The Elements of the PR ROI
When it comes to PR activities, there are two ways in which you can measure your ROI.
PR For Startups Checklist – Secrets To Startup PR
As you begin to create your PR startup, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.
Creating the Perfect PR for Growth Strategy
Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.
The Perfect Toolkit for Journalist Pitching
Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.
The Perfect Media Kit Guide
What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?
A PR Strategy is Always Needed
When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.
Email Pitching to Journalists
As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?
