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How to Write a Press Release Boilerplate with Examples
When your press release becomes a press report, it will most likely include some details about your company. The boilerplate Read More
10 Best PR Tools and How to Use Them – With Examples
Tools extend your natural abilities. They focus your energy. They allow you to go faster and farther. They multiply your Read More
Ultimate Guide to Public Relations – PR Tactics & Examples [2022]
You have a great product. You have built a great brand around it. You have a great team. But your Read More
How To Get a Wikipedia Page – Insider Secrets [2022]
Search on Google for Jeff Bezos, Mark Zuckerberg, or Tim Cook and the first result you will see is not Read More
How To Write a Pitch That Will Make Editors Respond [With Examples]
How To Write a Pitch Be Relevant To Readers: Pitch Examples Let’s imagine again that you make life preservers. Read More
Where to Submit a Press Release [27 Free Sites Included]
Something huge just happened at your company. Maybe the funding that you have been waiting for finally came through. Or Read More
27 Free Guest Post Press Release Sites
Journalists are always looking for fresh news. What does that look like? In the business world, it often looks like Read More
Ultimate Guide: What Is Earned Media and Paid Media?
Earned media is media that you do not control, did not create or pay for. It involves someone saying something Read More
9 Tips to Protect Your Brand from Being Canceled
It happened to Matt Damon. It happened to Chrissy Teigen. It happened to Dr. Seuss. They were all “canceled” because Read More
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Business crises come in all shapes and sizes. A data breach is a business crisis. An employee turned whistleblower is Read More
Otter PR Innervates in the Public Relations Space With Its “OTR” Process
If you have a story to tell, a brand to build, or a wealth of experience to share, contact us Read More
Social Media Branding And Professionalism For Doctors
Reputation management is everything. Your number one asset is not your degree or your bedside manager; it is your reputation.
How To Delete Negative Links On Google
The internet can be a very unforgiving place. From negative reviews to damaging comments to posts that feature your failures, Read More
Top 3 Places You Should Be Pitching Your Music
The music industry opened the doors wide for the indie artist when it went digital. It made it exponentially easier Read More
SEO for Beginners: Rank Number 1 on Google in 2022
Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and Read More
Why You Should Use Micro-Influencers to Go Viral
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. Read More