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Personal Branding

7 REASONS TO HIRE A PR AGENCY

WHAT IS PUBLIC RELATIONS (PR)? When done correctly, public relations can significantly increase your brand’s credibility and profitability. Yet, PR is extremely under-appreciated since many

Personal Branding

What is Branding? Why is Branding Important?

It’s 2021 and you’ve finally decided to begin your entrepreneurial journey. Congratulations on being a business owner! You know what service or product you’re going

Social Media

Is Social Media Marketing Worth It?

If you’re a business owner or entrepreneur, you are probably familiar with the term “social media marketing.” It seems as if every other business is

Digital Marketing

Creating the Perfect PR for Growth Strategy

Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.

Digital Marketing

The Perfect Toolkit for Journalist Pitching

Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.

Digital Marketing

The Perfect Media Kit Guide

What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?