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Personal Branding

7 REASONS TO HIRE A PR AGENCY

WHAT IS PUBLIC RELATIONS (PR)? When done correctly, public relations can significantly increase your brand’s credibility and profitability. Yet, PR is extremely under-appreciated since many

Digital Marketing

Creating the Perfect PR for Growth Strategy

Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.

Digital Marketing

The Perfect Toolkit for Journalist Pitching

Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.

Digital Marketing

The Perfect Media Kit Guide

What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?

Digital Marketing

A PR Strategy is Always Needed

When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.

Otter Blog
Media Relations

Email Pitching to Journalists

As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?

Media Relations

Want Your Company Featured In The Press Soon? Start Using HARO

HARO is full of journalists actively working on stories, and submitting requests for relevant features, contributions, and quotes for those ongoing stories. Creating a good chance for you to get featured in a story, likely within a couple of weeks or less. HARO bundles up those requests for you, and delivers them right into your inbox, allowing you to respond to those requests.

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Digital Marketing

Why Your eCommerce Product Needs PR

Every business needs to work with a PR agency in order to reach their audience, sell their products, and meet their financial goals. eCommerce businesses are no different. Just because you are online based, it doesn’t mean you don’t need the expert help to get the media coverage that will improve your brand image in the eyes of possible customers. Keeping that in mind, here is a list of reasons why your eCommerce product needs PR.

Otter Blog (1)
eCommerce

A Good PR Strategy for your eCommerce

When starting your eCommerce, you need to keep in mind how important it is to have a PR strategy. Whether you decide to work with an agency or do it on your own, there are key elements you need to have in order to succeed.