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How to Craft an Unbeatable Press Kit (With Real Examples)
Discover how to craft a compelling press kit that encapsulate your brand and unlocks new opportunities with key media figures.
The Ultimate Guide to PR Crisis Management
Use our comprehensive guide to PR crisis management to effectively navigate your next PR disaster and prevent major crises in Read More
Otter PR Recognized as a 2023 Tampa Bay Inno Awards Honoree
Otter PR named a Tampa Bay Inno Awards Honoree. Learn how their innovative PR strategies are helping clients achieve unparalleled Read More
How to Request Media Coverage For Your Event (With Templates)
Our comprehensive guide on securing media coverage for your event. Ready to use templates, strategies for planning, and the purpose Read More
Otter PR Earns Stevie Award for Company of the Year
Otter PR wins Silver Stevie Award in the 20th Annual International Business Awards® in the advertising, marketing, and public relations Read More
12 Proven Tips for Preparing for a Media Interview
Preparing for a media interview? Use our 12 proven tips to guarantee success in your next TV, radio, or podcast Read More
How to Pitch a News Story to an Editor + Proven Media Pitch Examples
Learn how to pitch a new story to an editor that actually works. Steal our proven media pitch template that Read More
The Role of Public Relations in a Social Media in Modern Public Relations
While some still think of social media as just another place to share selfies, modern public relations professionals know that Read More
The Importance of Brand Reputation Management: How Otter PR Can Help You Stand Out
Experts have said it time and time again: brand reputation takes a long time to build, but can be destroyed Read More
Maximizing Your Event Publicity: Tips and Tricks for Successful PR
Hosting an event can be an effective way to generate publicity and PR for your brand, but it’s certainly not Read More
The Power of Influencer Marketing in Growing Your Business
The purpose of companies is to create value for their key stakeholders, but especially their consumers. As such, companies need Read More
The Impact of Reputation Management on Your Business’s Success
The business world can be a fickle place. With the click of a button, you can go from being the Read More
10 Tips for Securing Top-Tier Media Coverage in Your Industry
One of the best ways to generate buzz for your brand is to secure media coverage in the top outlets Read More
Social Media Marketing (SMM): A Guide to Building a Strong Online Presence
The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 Read More
Paid, Earned, and Owned Media: Understanding the Differences and Benefits
In today’s fast-paced digital world, it’s more important than ever for businesses and brands to understand the various forms of Read More
What Is ‘Cancel Culture’ And Is It Effective? [Cancel Culture Examples]
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form Read More
