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WHAT IS PUBLIC RELATIONS (PR)? When done correctly, public relations can significantly increase your brand’s credibility and profitability. Yet, PR is extremely under-appreciated since many
It’s 2021 and you’ve finally decided to begin your entrepreneurial journey. Congratulations on being a business owner! You know what service or product you’re going
You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe
If you’re a business owner or entrepreneur, you are probably familiar with the term “social media marketing.” It seems as if every other business is
Is design really that important when it comes to curating a successful business? Let’s set the scene: you are an entrepreneur. You own a small
If you are just starting your online business then I want to give you a quick tip regarding SEO. You need to realize that it’s
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
When it comes to PR activities, there are two ways in which you can measure your ROI.
As you begin to create your PR startup, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.
Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.
Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.
What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?