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Social Media Marketing (SMM): A Guide to Building a Strong Online Presence
The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 Read More
Paid, Earned, and Owned Media: Understanding the Differences and Benefits
In today’s fast-paced digital world, it’s more important than ever for businesses and brands to understand the various forms of Read More
What Is ‘Cancel Culture’ And Is It Effective? [Cancel Culture Examples]
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form Read More
Guide to Conducting a Website Audit to Increase SEO [With Checklist]
A website audit is an essential step in improving a website’s online presence. By analyzing the website’s technical performance, content, Read More
What is a Press Release? [Guide to Writing a Press Release]
One of the primary reasons why digital marketing is so important is that it gives you control over the narrative Read More
The 2023 Guide to Marketing Strategies
Getting attention from customers and finding new ways to connect with them is a core point of interest for all Read More
Everything You Need to Know About Publicity Stunts
Generating attention for a brand is just a standard day in marketing, but there is one type of marketing and Read More
20 Task Management Tools to Redefine Team Collaboration
Task management software is helping teams all around the world to revolutionize their work processes. With the help of the Read More
Public Relations 101: Why is Public Relations Important?
From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. Read More
Otter PR Honored by The 2022 Manifest Global Awards for Most Reviewed Company
Companies looking to thrive in today’s business world don’t settle for working with vendors. Rather, they seek out partners who Read More
Otter Public Relations Named Company of the Year by 2022 BIG Awards for Business
Otter Public Relations is honored to have been named Company of the Year by the 2022 Business Intelligence Group Awards Read More
Helping Your Business Grow By Establishing a Strong Online Presence
The internet is overflowing with potential customers. Smart businesses make sure that they have an online presence to connect with Read More
Otter PR Acquires New $3 Million Headquarters in Downtown St. Petersburg
Otter PR is excited to announce that they have closed on an office building in downtown St. Petersburg, Florida, becoming Read More
Otter PR Joins Prestigious Two Comma Club, Presented Award at Funnel Hacking Live
The Two Comma Club Awards are like the Oscars for entrepreneurs. They are presented only to elite performers in the Read More
Otter PR, Founders Scott Bartnick and Jay Feldman, Rated Top PR Firm in Florida by UpCity
Businesses looking for talented and trustworthy service providers often turn to UpCity, the proven online B2B resource that uses data-driven Read More
PR for Personal Brand: SECRET to Build Your Personal Brand Using PR
You want to have a better chance at succeeding. A strong personal brand will help with that. It will set Read More
