PR For Startups Checklist – Secrets To Startup PR

Startup PR Checklist. PR for Startups Essentials.

Table of Contents

As you begin to create your startup PR, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.

Here is the essential checklist that you need to cover PR for startups.

Startup PR Checklist

Startup PR Checklist. PR for Startups Essentials.

Brand Identity in Startup PR: it is necessary to know your company from top to bottom so you can promote it and what it represents.

  • Find why your company is important and what vision it will stand by. It is necessary to have a mission that will help your brand connect with customers.
  • Check your website is working correctly with the best SEO practices, about us and team pages, active social media accounts, and an available media kit.
  • Make sure your brand is coherent in all your platforms.

How to Brand Yourself

Team Members: your employees should be a representation of the kind of work you want to achieve and the kind of person you are; hire people with similar values and goals. PR for startups requires the right team in place.

  • Hire the best possible team members that will stand by your brand’s vision.
  • Reach out to experienced publicists to join your company; explain them why this will be a great opportunity.

Target Audience: your audience is the key element and you should know exactly what kind of customers you are interested in.

  • Create the desired customer profile.
  • Research the kind of customer relationship your competitors have and the one you would like to establish.
  • Monitor the media for specific interests.
  • Connect with customers through social media.

Other Resources

Crisis Management & Communications

Creating the Perfect PR for Growth Strategy

Why Your eCommerce Product Needs PR

Media Kit: this is one way in which people can get to know your company so it has to be done professionally and in an aesthetically pleasing way that will be appealing to those who see it.

  • Corroborate the needed information is there: mission, narrative, testimonials, and contact details.

6 Elements Your Brand Must Have

Set Goals in PR for Startups: what motivates you? What do you want to get done?

  • Establish the business and media goals you would like your company to reach such as attracting investors, customers, and talent.

Startup PR Budget: what kind of money do you start with? What financial goals do you have? How do you plan on achieving them?

  • Know the budget that you have to begin with.
  • Have a plan for the kind of budget you want to have in the future and work toward that long-term plan.
Startup PR Checklist. PR for Startups Essentials.

Contact Database: you need a solid network that will continue to grow with time.

  • Create the perfect list of journalists, businesses, influencers, and entrepreneurs you would want your company to work with.
  • Start reaching out to them and talking about your company, your vision, and the work you will achieve.

Pitching: it is very important that your clients know you are constantly working to get them the media coverage you promised. PR for startups can require very creative pitching.

  • Start thinking of great story ideas about your clients so you can start sending pitches immediately.
  • Compose a list of relevant media outlets and journalists that would be interested in your pitches and your clients.

3 Steps to Creating Stories That Stick

These are some of the steps that will help you launch your startup PR in great conditions. Knowing your brand, the people you work with, your goals, and the way you will strategize to reach them is necessary when starting your own business. This simple checklist will help you make sure you have followed the right steps and you are ready to start working with multiple, different clients.

Tags: PR, Public relations, startup
Picture of Lara Rosales

Lara Rosales

Lara Rosales is a bilingual writer with a BA in Latin American Literature. She loves writing about minority groups, businesswomen, and the entertainment industry.
group photo

About Otter PR

Rated the #1 PR Firm in the US by Clutch and International Business Times, Otter PR adds a modern spin to traditional PR. As the only Tier-1 PR firm the guarantees coverage every month, and offers month-to-month service, it no wonder that companies like Alibaba, Boomers, and Bitcoin of America trust Otter PR.

Related Posts

Do you want viral media exposure?

Otter PR will get you top-tier media coverage, guaranteed.

Are you a good fit?

The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold

Mike Mandell


Interested in working with Otter PR?

Fill in the form below to book a 15 min no-obligation consulting session.

We Will Give You Free PR, Seriously.

Leave your name & email. We will send your free PR within 48 hours.


  • Try your luck to win a free year of PR services (Value $48,000)
  • Every spinner is a winner!
  • Only 1 spin per person!
Try Your Luck
Remind later
No thanks