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Legal PR That Works
The #1-Rated Public Relations Firm for Lawyers and Legal Services
Otter PR is the first choice for the world’s top lawyers and legal companies. As a leading legal PR firm, we are the only Tier-1 public relations firm that guarantees top-tier media coverage every month. Our expert team specializes in legal PR, helping clients elevate their brand and credibility.
Don't Listen To Us. Listen To Mike, The #1 Most Followed Lawyer in the World.

The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
Find Out What Otter Can Do for Your PR Strategy
Plain and simple, we will get you meaningful media coverage. Through media relations and advanced PR tactics, we guarantee powerful results for every client.
Just a Few Examples of Law Firms That Will NEVER Be The Same
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Leah Wise is a trailblazing entrepreneur and attorney, dedicated to empowering Latinas Read More
Omar Ochoa Law Firm
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Mike Mandell
Project Overview Michael Mandell (a.k.a. “Law By Mike”) is the #1 lawyer Read More
Robert Scott, Monjur
Monjur is a SaaS-enabled legal solution that provides Contract-as-a-Service (CaaS) services designed Read More
Leah Wise Law Firm / CrashGal Couture
Leah Wise is a trailblazing entrepreneur and attorney, dedicated to empowering Latinas Read More
Omar Ochoa Law Firm
Project Overview Omar Ochoa is an award-winning lawyer and city attorney in Read More
Mike Mandell
Project Overview Michael Mandell (a.k.a. “Law By Mike”) is the #1 lawyer Read More
Find Out if You Are Otter Material
Brand Auditing
We believe that a strong brand identity and PR strategy starts with brand consistency. Does your look and feel match your offering? We will find out and provide guidance.
Communications Auditing
By taking a deep-dive into your current PR tactics, we will show you where you are lacking consistency and where to improve.
Story/Brand Pitching
Once we define the PR strategy, we will take your story and brand to the press. Our goal is always to get you in with the top publications and platforms of your choice.
Creating Opportunity
We have taken your business and brand to the world, and now, the magic happens. You are now published. It is time to share your success online.
The Otter PR Method for Public Relations Campaigns
We know, when it comes to getting your story out there, you need a legal PR firm with both experience and connections. At Otter PR, we have more than 300 years of combined experience in PR strategy, PR tactics, marketing, publishing, and social media. With us on your side, your story will be heard by Forbes, Entrepreneur, NBC, and many other reputable organizations. It is about time to get your name out there!
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Read More >SO, THINK YOU MIGHT BE OTTER MATERIAL?
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Otter PR FAQs
Why hire a publicist?
Plain and simple, publicists have connections, experience, and a network that you do not. They can cut through the red tape that keeps you from getting your story heard. A publicist will develop PR tactics, newsworthy material, pitch to journalists, write press releases, arrange interviews with public figures, and more, all to ensure you are seen and heard.
What is the best press release definition?
People often confuse a standard press release definition with that of a media release. That being said, a press release is generally meant for larger organizations or brands to make official statements to the public. Our legal PR firm writes and distributes all types of news releases, press kits, and media advisories for businesses and brands looking to attract new customers through publicity.
Can I see Otter PR's case studies?
As part of a comprehensive approach to public relations, media relations, press releases, and digital distribution, we have built a very strong relationship between our clients’ brands, their target audiences, and the media outlets that consistently cover them. You can check out many of our successes right here on the case studies page.
Which PR package is the best?
Every situation is different, but a PR strategy is the best way to get your business in front of journalists. We believe you get the most out of every media opportunity with a customized subscription-based PR package. While this offers better overall value, we also offer a la carte publications. Schedule a free consult to learn more.
Can you tell me how to get verified on Instagram?
The process of being verified on social media can be complicated, but it is vital when it comes to protecting your brand. Getting a blue check mark next to your name will make you stand out amongst your followers, increase trust, and help improve advertising outcomes. We offer a full-range of social media verification packages for every platform. Schedule a call today to get started.
What is the best PR strategy for me?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public. Every situation is different, but at Otter PR, we are experts at customizing a PR strategy around your unique story. We also offer specialized services in legal PR to help manage sensitive legal communications effectively.
