Project Overview
Omar Ochoa is an award-winning lawyer and city attorney in Edinburg, TX. His legal specialties include antitrust, class actions, insurance matters, securities, oil & gas, trade secrets, construction law, environmental law, qui tam, the Fair Credit Reporting Act, employment matters, private equity transactions, and breaches of contract.
Omar has also played an instrumental role in uncovering a global automotive parts conspiracy, helping car buyers recover millions of dollars. He also won Outstanding Antitrust Litigation Achievement by a Young Lawyer from the American Antitrust Institute.
The Problem
Omar approached Otter PR seeking public relations and media coverage for himself and his law firm to establish his expertise further, discuss breaking legal topics and Latino issues. He also wanted to become a thought leader in both the legal and professional Latino communities.
Omar’s primary PR goal was to gain a handful of articles placements in English and Spanish-language national general circulation outlets, legal publications, and television. At the same time, he wished to expand his name recognition within his home state of Texas. Â
The Strategy
Omar’s PR goals required our team to create a media strategy that included digital publications, television, podcasts, radio, prestigious legal awards, and traditional print publications such as trade sites and industry-specific journals. In crafting this strategy, we had Omar comment on current events and breaking Supreme Court of the United States cases and rulings.
In to understand his point of view and leverage his legal knowledge, weekly meetings with Omar were essential for our team’s strategy. This helped us garner publicity that displayed his expertise in antitrust, insurance, employment, and other niche topics pertaining to US law.Â
Business Impact (results)
One of the most prominent successes Otter PR generated for Omar thus far was a Business Insider article about the illegal practice of ‘SIM-swapping,’ which was picked up in MSN, Yahoo! Finance, and Yahoo! News. Our team also secured big wins for Omar in Forbes and USA Today, in which he was able to provide legal commentary about how firing people online can create a legal crisis and reacted to the infamous Depp v. Heard trial respectively.
Following these interviews, Omar reported a distinct growth in his online presence and brand awareness, as shown by his continuous placements in top-tier publications boasting high domain authority ranks. These opportunities will continue to build brand awareness and help Omar’s name rise to the top of the list of lawyers in Texas.
The Otter PR team was able to generate additional media wins for Omar in Dallas Observer, La Opinión, ABC KRGV Ch. 5 News Rio Grande Valley, Latin Post, and Edinburg Politics. These wins helped increase his brand recognition in Texas and South Texas’ Spanish-speaking communities, all while furthering Omar as a political commentator who provides objective legal advice.Â
