Case Study

Project Overview

Michael Mandell (Law By Mike) is the #1 lawyer on social media with over 9 million followers across platforms due to the popularity of his legal tips and entertaining posts. Mandell is an attorney based out of Los Angeles, California, with an undergraduate degree from the University of Southern California and a law degree from Duke University. In addition to his successful following, Mike Mandell practices in various legal areas, specifically entertainment law, personal injury, criminal law, and sexual abuse.

Mandell wants PR to establish himself as the “Bill Nye of Law” to a broader audience beyond social media and further solidify himself as the top lawyer on social media.

The Problem 

Mike Mandell is trying to gain placements in top-tier general circulation outlets. This includes print, TV, and podcasts.

The Strategy 

We applied Mandell’s expert commentary and legal advice to pop culture current events, legal cases, celebrity scandals, and more. We also promote Mandell’s most viral content. One of the notable successes is an article in Newsweek where Mandell examines a video of a woman’s anti-mask rant to a grocery store employee. This article was based on his viral TikTok that accumulated 5M views. We also secured placements in New York Post and Distractify where Mandell explains Britney Spears’ conservatorship hearings and Travis Scott’s Astroworld tragedy lawsuits.

Business Impact (results) *

Since working with Otter PR, Mandell has grown his social media following and increased his brand awareness among the general public and the entertainment industry. He has provided local assistance as well through two placements with ABC7 Los Angeles. These opportunities will continue to increase his credibility, brand awareness, and differentiate him from other law content creators and influencers on social media.

Mike’s social media:

TikTok

Instagram

YouTube

Website

David Watkins

David Watkins

David graduated from the University of Cincinnati with a BA in journalism, a minor in communication, and a certificate in public relations. In college, he worked on the editorial team for a local publication before moving to Los Angeles, CA after graduation where he worked as an account manager and content strategist. David’s light personality makes him a perfect fit for the Otter team, bringing warmth and sincerity to not only the team but to his clients, as well.

Publicist

David Watkins

David Watkins

David graduated from the University of Cincinnati with a BA in journalism, a minor in communication, and a certificate in public relations. In college, he worked on the editorial team for a local publication before moving to Los Angeles, CA after graduation where he worked as an account manager and content strategist. David’s light personality makes him a perfect fit for the Otter team, bringing warmth and sincerity to not only the team but to his clients, as well.

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