Law, Thought Leadership

Kevin J. O’Brien: Ford O’Brien Landy LLP

Case Study

Project Overview

Kevin J. O’Brien is a seasoned trial lawyer and partner at Ford O’Brien Landy LLP, based in New York City. He is a former Assistant US Attorney for the Department of Justice and specializes in white-collar criminal defense, commercial and securities litigation on behalf of plaintiffs and defendants, regulatory enforcement cases, and arbitrations. Throughout his career, he has tried over 25 court cases and numerous arbitrations to a verdict.

The Problem

Kevin approached Otter PR seeking public relations and media coverage for himself as a way to further establish his expertise in white-collar law, providing commentary and legal analysis for cases of that kind, as well as to give his thoughts on current trending topics in the legal world. His primary goal with PR was to gain placements in general circulation outlets and legal publications that would be able to reach a wide audience.

The Strategy

Kevin’s PR goal required our team to formulate a media strategy that included not only digital publications, but also television, podcasts, radio, as well as traditional print publications such as industry-specific journals. Working in very close collaboration with Kevin, our team provided his commentary on current white-collar cases — ones either approaching trial or currently on trial — to top-tier legal and general circulation publications as Kevin suggested.

Business Impact (results)

One of the most prominent successes Otter PR has generated thus far was a television interview on BBC World News in which Kevin provided commentary on the Elizabeth Holmes verdict. Shortly after this interview, we were able to secure him a subsequent placement in Bloomberg Law regarding the Elizabeth Holmes trial, as well.

Following these interviews, Kevin reported a distinct growth in his online presence and brand awareness, as shown by his continuous placements in top-tier publications boasting high domain authority ranks. We have since been able to secure Kevin as a contributor with Westlaw/Reuters where he will write articles providing legal analysis and commentary, which will further establish him as an expert in his field of practice. These opportunities will continue to build brand-awareness and help Kevin’s name rise to the top of the list regarding trial lawyers in the country.

Gregory Linnelli

Greg was born and raised in Pittsburgh, Pennsylvania. He and his wife moved to Florida in 2012 with their two little girls, Gianna and Alaria. Greg says that his kids keep both him and his wife extremely busy, but are the best part of their lives. Greg’s favorite clients are in the sports, political, and financial sectors. In his own words, “There’s always something that’s happening in these markets that impacts us on a daily basis.” Greg loves playing sports when he can, especially Basketball and Pickleball, although he says it’s tough to play on a regular basis with two little girls who also keep him active. Greg is also a vintage baseball card collector, a passion he picked back up during COVID that he claims is, “a great way to understand the history of the sport and the players who played.”