Kevin J. O’Brien

Case Study

Project Overview

Kevin J. O’Brien is a seasoned trial lawyer and partner at Ford O’Brien Landy LLP, based in New York City. He is a former Assistant US Attorney for the Department of Justice and specializes in white-collar criminal defense, commercial and securities litigation on behalf of plaintiffs and defendants, regulatory enforcement cases, and arbitrations. He has tried over 25 court cases and numerous arbitrations to verdict.

Kevin would like PR for himself as a way to further establish his expertise in white collar law, providing commentary and legal analysis for cases of that kind, as well as give thoughts on current trending topics in the legal world.

The Problem 

Kevin O’Brien is trying to gain placements in general circulation outlets, as well as legal publications, that will be able to reach a wide audience. This would include TV, podcasts, radio, and print.

The Strategy 

Working in very close collaboration with Kevin, we have provided his commentary to current white collar cases approaching trial, or currently on trial, to top-tier legal and general circulation publications as Kevin suggested. One of the most successful examples we’ve had thus far is a TV interview on BBC World News with Kevin providing commentary on the Elizabeth Holmes verdict. We’ve also been able to secure him a placement in Bloomberg Law regarding the Elizabeth Holmes trial, as well.

Business Impact (results) 

Kevin O’Brien’s brand awareness is certainly growing, as shown by his continuous placements in high domain authority publications. We have been able to secure Kevin as a contributor with Westlaw/Reuters where he will be writing articles providing legal analysis and commentary, which will further establish him as an expert in his field of practice. These opportunities will continue to build brand-awareness and help Kevin’s name rise to the top of the list regarding trial lawyers in the country.

David Triana

David Triana

David was born in Miami, FL and graduated from Florida Gulf Coast University in Fort Myers, FL with a Bachelor’s degree in Journalism and minor in Political Science. In his senior year, he began writing freelance for the Naples Daily News community paper, specializing in feature writing for musicians in the community. He’s also interned for ESPN, working as a camera operator for the FGCU men’s and women’s basketball teams.

Publicist

David Triana

David Triana

David was born in Miami, FL and graduated from Florida Gulf Coast University in Fort Myers, FL with a Bachelor’s degree in Journalism and minor in Political Science. In his senior year, he began writing freelance for the Naples Daily News community paper, specializing in feature writing for musicians in the community. He’s also interned for ESPN, working as a camera operator for the FGCU men’s and women’s basketball teams.

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