As an entrepreneur or innovator, you know you have ideas you want to share with the world that will change it for the better. However, getting booked on TED to speak is usually an accomplishment reserved for celebrities and highly notable speakers. Luckily, with the launch of TEDx, a wider range of speakers are able […]
You’re an entrepreneur or thought leader who wants to share your ideas, products, or services with the world. Becoming a podcast guest is a great way to get your voice heard. Having a reputation as a great podcast guest will ensure that you keep getting invited to be on podcasts! Read on to make sure […]
Being an entrepreneur can be one of the most rewarding yet difficult job titles to have. There are amazing perks such as working whenever you want, whenever you want, owning your own business that you’re proud of, and of course, the uncapped income. However, getting to the point of being a successful business owner can […]
Being a business owner can be the dream job for some. Owning a product or service you’re proud of, choosing your own hours, and of course, the uncapped income, are all obvious reasons why anyone would want to become a business owner. However, did you know that 20% of small businesses fail within their first […]
When it comes to PR activities, there are two ways in which you can measure your ROI.
Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.
What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?
When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.
Every business needs to work with a PR agency in order to reach their audience, sell their products, and meet their financial goals. eCommerce businesses are no different. Just because you are online based, it doesn’t mean you don’t need the expert help to get the media coverage that will improve your brand image in the eyes of possible customers. Keeping that in mind, here is a list of reasons why your eCommerce product needs PR.
When starting your eCommerce, you need to keep in mind how important it is to have a PR strategy. Whether you decide to work with an agency or do it on your own, there are key elements you need to have in order to succeed.