Creating the Perfect PR for Growth Strategy

Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.

The Perfect Media Kit Guide

What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?

A PR Strategy is Always Needed

When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.

Why Your eCommerce Product Needs PR

Otter Blog (2)

Every business needs to work with a PR agency in order to reach their audience, sell their products, and meet their financial goals. eCommerce businesses are no different. Just because you are online based, it doesn’t mean you don’t need the expert help to get the media coverage that will improve your brand image in the eyes of possible customers. Keeping that in mind, here is a list of reasons why your eCommerce product needs PR.

A Good PR Strategy for your eCommerce

Otter Blog (1)

When starting your eCommerce, you need to keep in mind how important it is to have a PR strategy. Whether you decide to work with an agency or do it on your own, there are key elements you need to have in order to succeed.

Four Ways in Which PR Helps Your eCommerce Business Grow

Otter Blog

In the era of technology, it was expected to see growth in the eCommerce business. And just like any other type of business, your product needs the correct PR to help it grow. Your brand needs the help of an agency that knows the marketplace and knows how to reach the target audience online.

THE 10 BASIC RULES OF CRISIS MANAGEMENT IN PUBLIC RELATIONS

otter-pr

For every business, there’s always that one time when you need to manage a public relations crisis. Your response to this situation can either give your brand the spotlight edge it needs or cause a considerable damage that you and your organization may never recover from. Any business, at one point, will face some sort […]

How to Become A Trusted Source For Reporters as a Financial Advisor

Blog Images (11)

Have you ever seen your fellow financial advisors getting all the ink? Do you wonder what it takes to qualify as a quoted expert in your field? Do you know how they became trusted sources? Better still, has a reporter ever called you for insight about financial advisory matters? If you’ve seen your competitors getting […]

Why Hiring A Publicist Is Vital

Blog Images (10)(1)

Why would you spend your hard earned money on hiring a publicist? I mean, it is not even a physical service. Well, I am here to tell you why hiring a publicist is vital. Even though you cannot directly feel or touch the evidence of having a Publicist, you can see the impact in various […]