Case Study

Project Overview

Ekin Ozlen is the owner and CEO of KERACELL, a clinically validated, results-driven luxury cosmeceutical brand based in Los Angeles, CA, utilizing human stem cell extract within its clinically-validated product line. KERACELL is a revolutionary skincare line utilizing human stem cell technology developed by two Ph.D. biomedical scientists with expertise in stem cell research and cancer molecular biology. Their exclusive, clinical-strength formulas are based on years of research, formulation expertise, and technologically advanced ingredients that deliver unparalleled results.

The Problem 

Ekin wanted help establishing herself as a thought leader in the skincare industry, and her brand, KERACELL, as one of the most innovative and advanced skincare products within the skincare market. Working in an oversaturated and highly competitive market, Ekin needed help cutting through the noise of the skincare industry to enhance the credibility of her brand. The product needed more positive reviews to promote awareness of KERACELL’s effectiveness.

The Strategy 

Otter PR positioned the KERACELL products in reputable publications by providing samples to journalists for review and sharing details about how KERACELL clinically differentiates from other skincare products. Some of the publications we targeted for reviews of KERACELL were Dermatology Times, Skin Deep Magazine, and Miami local TV. 

Additionally, we leveraged Ekin’s extensive expertise in the model industry, accompanied by her personal journey with IVF, to reach women on a multitude of levels from models, beauty experts, entrepreneurs, and mothers to position her as a female leader in the beauty industry. By leveraging her beauty industry expertise, clinically-validated products, and personal story, we were able to easily target a wide range of news cycles to help increase KERACELL and Ekin’s credibility and awareness.

Business Impact (results) 

Since partnering with Otter PR, KERACELL is now a well-known innovative skincare brand. KERACELL’s credibility has been established throughout the skincare industry and the general public. One of the more notable placements was a story published in Dermascope Magazine, (online and in print) that explained the power of the two ingredients that makes KERACELL so innovative: human stem cell extract and CBD. 

The awareness of the brand, and Ekin as a thought leader, has increased significantly on a local level, and its credibility has been cemented in the beauty and skincare industry with a reputable media profile. As the result of Otter PR’s efforts, KERACELL now has the leverage it needs to organically grow awareness and credibility with journalists who cover beauty and skincare for the general public.

Tags: media relations, PR, Public relations, skin care, Social Media
Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

Publicist

Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

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