Public Relations 101: Why is Public Relations Important?
From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. When you are responsible for maintaining a positive image, every action and every choice is important. Fortunately, public relations tactics can help personal and commercial brands to increase awareness, generate more leads, and navigate unpleasant […]
How To Use Cision: Full Beginners Guide 
Cision is a powerful online platform that PR pros use to amplify their efforts. In essence, Cision streamlines the pitching process. It allows you to send your pitches to thousands of media outlets with one click. If you think of pitching your client’s story to the press like fishing, then Cision is like fishing with […]
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Crisis management is a crucial aspect of any organization. It helps to minimize the negative impact of unexpected events and to restore operations to normal as quickly as possible. By having a plan in place, a crisis management team in place, and a system for monitoring and communicating during a crisis, organizations can be better […]
Otter PR Ranks #1 Amongst the Top PR Firms in the US by Clutch.co
Growing from a startup to one of the nation’s top firms can take time. Sometimes it takes decades. Otter PR did it in less than three years. Clutch.co, a highly respected data-driven platform recently gave Otter the title of #1 PR firm in Florida. It also placed it among the top PR firms in the […]
PR for Crypto Companies Building Brands on Blockchain
Crypto and other blockchain companies who are seeking their first PR experience should partner with PR firms that have experience promoting crypto brands. While the strategy for promoting crypto and blockchain companies will be similar to that used for any company, there are nuances that need to be considered.
Hiring a PR Agency in 2022
Being on the front lines of business in 2021, we noted that this was a record year for both growth and demise. We have seen brands lose it all and we have seen others lean into the hype, experiencing massive growth and unparalleled success. Ironically enough, they all had one thing in common, publicity. Some […]
How to Remove Negative Articles from Google
Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.
How to Develop a Crisis Action Plan
A crisis plan allows companies to spring into actionshould a crisis ever occur.
How to Improve Search Engine Optimization — Backlink Building
Implementing a solid link building strategy can do wonders for your business’s rankings in the search engine results.
Online Reputation Management Public Relations — Insider Key Tips and Hacks to Manipulate Results
Even businesses who do everything right may find themselves needing reputation management or reactive PR at some point.