How To Use Cision: Full Beginners Guide [2022]
Cision is a powerful online platform that PR pros use to amplify their efforts. In essence, Cision streamlines the pitching process. It allows you to send your pitches to thousands of media outlets with one click. If you think of pitching your client’s story to the press like fishing, then Cision is like fishing with […]
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Business crises come in all shapes and sizes. A data breach is a business crisis. An employee turned whistleblower is also a business crisis. And a failed product definitely is a business crisis. While crises can take a variety of forms, they all have a few things in common. For one, they have the potential […]
PR for Crypto Companies Building Brands on Blockchain
Crypto and other blockchain companies who are seeking their first PR experience should partner with PR firms that have experience promoting crypto brands. While the strategy for promoting crypto and blockchain companies will be similar to that used for any company, there are nuances that need to be considered.
Hiring a PR Agency in 2022
Being on the front lines of business in 2021, we noted that this was a record year for both growth and demise. We have seen brands lose it all and we have seen others lean into the hype, experiencing massive growth and unparalleled success. Ironically enough, they all had one thing in common, publicity. Some […]
How to Remove Negative Articles from Google
Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.
How to Develop a Crisis Action Plan
A crisis plan allows companies to spring into actionshould a crisis ever occur.
How to Improve Search Engine Optimization — Backlink Building
Implementing a solid link building strategy can do wonders for your business’s rankings in the search engine results.
Online Reputation Management Public Relations — Insider Key Tips and Hacks to Manipulate Results
Even businesses who do everything right may find themselves needing reputation management or reactive PR at some point.
How to Look For and Find Journalist Requests
As a small business, thought leader, or budding entrepreneur, finding journalist requests is an affordable alternative to traditional PR strategies.
How To Align Your Brand With Media Outlets
When it comes to pitching to the media it’s key to align your brand with the specific publication.
