Crisis Management and Why Every Business Needs a Crisis Management Plan?

crisis

Business crises come in all shapes and sizes. A data breach is a business crisis. An employee turned whistleblower is also a business crisis. And a failed product definitely is a business crisis. While crises can take a variety of forms, they all have a few things in common. For one, they have the potential […]

How to Remove Negative Articles from Google

a man is sitting toward his laptop, and thinking for something

Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.

NCAA Student-Athlete Sponsorship for Coaches and Administration

a team coach with players in a ground

With the new ruling that enables NCAA athletes to commercially benefit from their name, image, and likeness and monetize their social media presence, there will be an inevitable shift in culture amongst teams. But what does shift mean for university administration and coaching staff?  Coaching and developing young adults already requires a certain degree of […]

Creating the Perfect PR for Growth Strategy

A PR design in the Formate of Green letters design

Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.

The Perfect Toolkit for Journalist Pitching

a man writing on glass mirror, the 5 pieces of Toolkit for Journalist Pitching

Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.