Otter PR Earns Stevie Award for Company of the Year
Otter PR wins Silver Stevie Award in the 20th Annual International Business Awards® in the advertising, marketing, and public relations category.
12 Proven Tips for Preparing for a Media Interview
Preparing for a media interview? Use our 12 proven tips to guarantee success in your next TV, radio, or podcast interview.
How to Pitch a News Story to an Editor + Proven Media Pitch Examples
Learn how to pitch a new story to an editor that actually works. Steal our proven media pitch template that works for Forbes, Inc, & NY Times.
Public Relations 101: Why is Public Relations Important?
From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. When you are responsible for maintaining a positive image, every action and every choice is important. Fortunately, public relations tactics can help personal and commercial brands to increase awareness, generate more leads, and navigate unpleasant […]
How To Use Cision: Full Beginners Guide [2022]
Cision is a powerful online platform that PR pros use to amplify their efforts. In essence, Cision streamlines the pitching process. It allows you to send your pitches to thousands of media outlets with one click. If you think of pitching your client’s story to the press like fishing, then Cision is like fishing with […]
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Crisis management is a crucial aspect of any organization. It helps to minimize the negative impact of unexpected events and to restore operations to normal as quickly as possible. By having a plan in place, a crisis management team in place, and a system for monitoring and communicating during a crisis, organizations can be better […]
Otter PR Ranks #1 Amongst the Top PR Firms in the US by Clutch.co
Growing from a startup to one of the nation’s top firms can take time. Sometimes it takes decades. Otter PR did it in less than three years. Clutch.co, a highly respected data-driven platform recently gave Otter the title of #1 PR firm in Florida. It also placed it among the top PR firms in the […]
PR for Crypto Companies Building Brands on Blockchain
Crypto and other blockchain companies who are seeking their first PR experience should partner with PR firms that have experience promoting crypto brands. While the strategy for promoting crypto and blockchain companies will be similar to that used for any company, there are nuances that need to be considered.
Hiring a PR Agency in 2022
Being on the front lines of business in 2021, we noted that this was a record year for both growth and demise. We have seen brands lose it all and we have seen others lean into the hype, experiencing massive growth and unparalleled success. Ironically enough, they all had one thing in common, publicity. Some […]
How to Remove Negative Articles from Google
Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.