How to Craft an Unbeatable Press Kit (With Real Examples)
Discover how to craft a compelling press kit that encapsulate your brand and unlocks new opportunities with key media figures.
The Ultimate Guide to PR Crisis Management
Use our comprehensive guide to PR crisis management to effectively navigate your next PR disaster and prevent major crises in the future.
Otter PR Recognized as a 2023 Tampa Bay Inno Awards Honoree
Otter PR named a Tampa Bay Inno Awards Honoree. Learn how their innovative PR strategies are helping clients achieve unparalleled success.
How to Request Media Coverage For Your Event (With Templates)
Our comprehensive guide on securing media coverage for your event. Ready to use templates, strategies for planning, and the purpose of a press release.
Otter PR Earns Stevie Award for Company of the Year
Otter PR wins Silver Stevie Award in the 20th Annual International Business Awards® in the advertising, marketing, and public relations category.
12 Proven Tips for Preparing for a Media Interview
Preparing for a media interview? Use our 12 proven tips to guarantee success in your next TV, radio, or podcast interview.
How to Pitch a News Story to an Editor + Proven Media Pitch Examples
Learn how to pitch a new story to an editor that actually works. Steal our proven media pitch template that works for Forbes, Inc, & NY Times.
Public Relations 101: Why is Public Relations Important?
From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. When you are responsible for maintaining a positive image, every action and every choice is important. Fortunately, public relations tactics can help personal and commercial brands to increase awareness, generate more leads, and navigate unpleasant […]
How To Use Cision: Full Beginners Guide [2022]
Cision is a powerful online platform that PR pros use to amplify their efforts. In essence, Cision streamlines the pitching process. It allows you to send your pitches to thousands of media outlets with one click. If you think of pitching your client’s story to the press like fishing, then Cision is like fishing with […]
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Crisis management is a crucial aspect of any organization. It helps to minimize the negative impact of unexpected events and to restore operations to normal as quickly as possible. By having a plan in place, a crisis management team in place, and a system for monitoring and communicating during a crisis, organizations can be better […]
