5 Effective Marketing Strategies For 2021

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As a small business owner, it’s important to keep up with the latest marketing trends. The new year is already almost two months in and as an entrepreneur you might be asking yourself, how should I market my brand or business in 2021? Here are five popular marketing strategies that are proven to work and […]

Digital Media And How It Affects Your Business

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We are now in the era where the internet is king. Did you know that as of February 2019, at least 74 percent of Americans owned a desktop computer or personal laptop? It seems as if everybody is on the internet these days. That number is only projected to grow, too. According to Cyber Security […]

Are Public Relations And Marketing The Same?

Are Public Relations And Marketing The Same?

You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe you work in one and yet you still might find yourself asking, quietly, and ashamed: are marketing and public relations actually the same thing? Don’t fret, you’re not alone! While […]

10 Steps To Help You Sell Your Businesses Successfully

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You probably have genuine and practical reasons for wanting to sell your business and that’s good. However, the process of selling your business is mostly complex, rigorous, and time-consuming. This is more so when you are groping about it without the right compass. A successful merger and acquisition (M&A) should benefit the employees, buyer and […]

If You’re Using Digital Marketing, Read This.

What You're Missing In Your Digital Marketing Strategy

Digital Marketing- Using PR for marketing your brand Being a brand or having a brand can be successful only when you manage your public relations with those who have made you or your brand a success i.e. public. A regular communication with the public helps you to know where the brand is going, how much […]