YouTube is one of the fastest growing video sharing platforms out there. There are lots of content creators growing each day by creating and watching YouTube videos. According to the data, there is a wide range of content posted by the YouTubers each day.
As a YouTube video maker, you already know how to improve your YouTube presence to boost your videos, increase visibility, and so on. But, if you’re relatively new on YouTube or you need help to make your channel more popular. In that case, you should first understand this platform’s structure and the statistics of this network.
Here are 25 useful YouTube statistics for businesses to improve their marketing growth:
Statistics about YouTube History
- On February 14, 2005, the domain name YouTube.com was activated in the internet world.
- First Youtube videos were published on April 23, 2005.
- YouTube was purchased by Google for 1.65 billion dollars in 2006.
- In 2010, YouTube gained 2 billion views per day.
- YouTube generated 1 billion monthly active users in 2013.
1. Second Most Popular Website
According to the research, YouTube is the second most popular and generates more traffic in the internet world. 79% of internet users say they have a unique YouTube account. Because YouTube makes it easy to create and share videos with a large demographic.
2. Available In More Than 100 Countries
YouTube is not only available in some countries, they are also more popular in over 100 countries in 80 languages. According to the research, 67% of yOutube videos are posted by the most popular YouTube channels in other languages. 28% of YouTube videos are posted in English.
3. 2 Billion Monthly Users
There are 2 billion active users who use this platform every month. It is nearly equal to one – third of the world’s population. The latest yOuTube statistics show that YouTube has reached 2.3 billion users all over the world in 2021.
4. 1 Billion Hours Of Videos
On YouTube, people watch one billion hours of videos per day. In fact, 70% of people search the how-to on YouTube search engine. It means, most people love to use the YouTube platform to learn something new.
5. 74% of U.S. Adults Use YouTube
According to the statistics, YouTube is the most popular platform in America and the United States. eMarket forecast the huge number of U.S. YouTube viewers will grow to 214.9 million in 2020 and 228.1 million in 2024.
6. 56% of Male Users
In terms of gender, 44% of YouTube users are female, and 56% of YouTube users are male. YouTube’s male user base increases wisely, but many women create and display their content on TikTok. In terms of ratio, the male and female YouTube viewers are at 11:9.
7. 16.5% of Website Traffic From U.S
According to the data from Alexa’s estimates, the U.S. is the biggest source of YouTube visitors. 16.4% of YouTube’s site traffic comes from the United States. Next to the U.S., 9.2% of viewers are in India, and 4.8% of YouTube viewers are in Japan.
8. 55% of Marketers Use YouTube
According to the social media examiner report, 55% of marketers use the YouTube platform to promote their brand to a wider audience. YouTube helps you to grow your YouTube channel through video marketing strategies and stay competitive with other brands on this biggest platform.
9. 500 Hours Of video Content In Every Minute
Over 500 hours of videos are uploaded on YouTube every single minute. You can get an idea with these statistics, and YouTube is more and more competitive. There are lots of people who try to show their videos at the top of YouTube search pages.
So, you should plan a perfect keyword, make a clear and attractive video title and description, and focus on YouTube search optimization to get a higher rank while people search.
10. 50% of Videos Targeted Beginners
2020 was the year of quarantine and social distancing. At that time, many people were active on YouTube and searched for new things. 50% of YouTube videos targeted beginners who were learning new things for the first time.
11. 70% YouTube Videos Watched On Mobile Devices
Before creating videos on YouTube, you must ensure that your videos are mobile friendly or not. Because more than 70% of YouTube videos are watched on mobile devices. So, you should verify you don’t add any hard text to your videos and description. Users with small screens can’t read your full text.
12. 62% of Daily Active Users
YouTube is a vast social media platform and search engine with widely active users. Half of the YouTube users actively access the platform each day, and 9/10 users are accessing the platform each week. You can quickly reach your target audience if you spend your time creating the most attractive and engaging content.
13. 4th Most Downloaded App In iPhone
After Zoom, TikTok, and Disney+, YouTube was the 4th most downloaded app on iPhone in 2021. With these stats, we can understand the video platform YouTube gains more popularity and reach in the internet world, especially on mobile devices.
14. More Than 37 Million YouTube Channel
Approximately 37 million YouTube channels are created by YouTubers in a short period. Out of these 37 million YouTube channels,
- 230,000 channels gained 100,000 subscribers
- 22000 YouTube channels reached more than one million subscribers
- 700 channels reached more than 10 million subscribers.
15. 171 Million Subscribers
T series is the most popular YouTube channel, and it has generated over 171 million subscribers on YouTube. The next most popular channels on YouTube are YouTube music, movies, cocomelon, and pewdiepie.
16. Spend 41 Minutes on YouTube
According to Youtube statistics, users aged between 18 and more spend an average of 41.9 minutes per day on the app. These results include all devices such as mobile, laptop, computer, and connected T.V.
17. 100 Million Hours Of Gaming
More than 40 million gaming channels are active on YouTube. In 2020 statistics, people watched 100 million hours of gaming channels on YouTube. Minecraft was the most popular and watched game, and it has gained 201 billion views.
18. YouTube LiveStreams Increased 45%
Live streaming videos are more popular on YouTube, and many marketers use this feature to interact with their customers directly. Within six months of 2020, daily YouTube live stream videos increased 45%. 53% of live-stream users say watching these videos helps them to connect with a larger audience.
19. 70% of Audience Bought Products After watching YouTube Ads
YouTube offers a variety of ads for users to reach their target audience and increase sales growth. According to the statistics from Google, over 70% of customers decide to purchase certain products on YoutTube after watching brand advertisements.
20. $5.56 Billion Advertising Revenue
Huge markets use YouTube advertising to generate their revenue and increase credibility. Many people create their own advertising videos that are unique from others and in different formats. YouTube ads result shows the platform will generate 5.56 billion dollars in advertising.
21. Most Popular Platform For Influencer Marketing
Influencer marketing is the best part of all social networks, especially on YouTube. The data shows 49% of consumers purchasing their products based on influencer’s recommendations. YouTube influencer marketing campaign earns $6.50 for each dollar they spent. It is also the fastest growing marketing method on internet marketing.
22. Youtube Videos Gain More Than 9 Billion Views
Here are some YouTube videos and their views count:
- YouTube beauty tutorial videos gained nearly 50% of views in 2020.
- Videos related to learning guides generate 160 million views.
- Self care videos increase 215% in daily updates.
- The title beginner videos increase more than 50% views.
23. 72% People Watch Workout Videos
People use YouTube to develop their fitness skills and watch more exercise videos. Dance workout videos gained 180 million views, and the topic of how to do a handstand video increases 195% in daily videos. According to the stats, 72% of people use YouTube to protect their bodies.
24. 93% of Music Videos
As of Jan 2020, the most watched videos on YouTUbe is music videos. People engage in these types of videos to pass their free time and improve their music skills.
25. 90% U.S. Digital Video Viewers
Social media sites play an important role when it comes to digital video content in the U.S. YouTube is one of the trendiest platforms to influence digital video content. Many people use this website to promote their video marketing skills to increase popularity.
YouTube is the future of interactive, entertaining, and engaging content. If you’re simply a YouTube viewer looking to show your creative skills on YouTube, I hope these statistics will help you to gain amazing reach and maximize your marketing effort.
Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years. Also, you can find me on Twitter.com