How To Use Blockchain To Positively Impact Your Brand or Product
Today, blockchain is widely considered to be the future of technology, making it a tool that more businesses will integrate and utilize in the coming years. Despite its potential, it languished for nearly 20 years without a practical application. Then, in 2009, Bitcoin appeared and blockchain was reborn. Today blockchain is widely considered to be […]
How to Go Viral with Your Brand, Products, and Services
For most brands, gaining new fans takes time. It requires multiple campaigns that share different facets of your products or services with a variety of markets through a variety of channels. It requires testing and retesting to get the message right. Being patient and learning the right practices will help you learn how to go […]
Otter PR Ranks #1 Amongst the Top PR Firms in the US by Clutch.co
Growing from a startup to one of the nation’s top firms can take time. Sometimes it takes decades. Otter PR did it in less than three years. Clutch.co, a highly respected data-driven platform recently gave Otter the title of #1 PR firm in Florida. It also placed it among the top PR firms in the […]
PR for NFT Companies and Creators Serving the NFT Market
Companies working with Non-Fungible Tokens (NFTs) can claim to be on the cutting edge of modern technology. The tech behind NFTs is promising to bring ground-breaking innovations across a wide range of industries, from art to marketing to gaming and beyond. As with any cutting edge technology, success involves not just developing products and services, […]
How To Get a Wikipedia Page – Tips From the PR Pros
Search on Google for Jeff Bezos, Mark Zuckerberg, or Tim Cook and the first result you will see is not their personal website, corporate website, or Twitter feed. Rather, it is their Wikipedia page. For individuals and brands looking to improve their online reputation, few resources can boost credibility to the degree that a Wikipedia […]
PR for Crypto Companies Building Brands on Blockchain
Crypto and other blockchain companies who are seeking their first PR experience should partner with PR firms that have experience promoting crypto brands. While the strategy for promoting crypto and blockchain companies will be similar to that used for any company, there are nuances that need to be considered.
Why PR for CEOs is Critical for Brand Success
If you are the CEO of an organization, you are engaging in PR. The problem for many CEOs is that they are not aware that they are engaging in PR. Rather than being a part of a sound public relations strategy being carried out under their management, with the aid of a professional and experienced […]
Getting Your Bylines in Top Publications
Bylines are a great way to build credibility for your brand, especially when the bylines appear in top-tier publications. Few things do more to establish you as an expert in your field than a byline in Forbes or Entrepreneur. While the road to achieving top-tier bylines is not an easy one, it is well worth […]
Crisis Communications Tactics for 2022
A reputational crisis is every brand’s worst nightmare. Whether it is the result of a poorly timed comment, a poorly worded ad, or poorly planned decision that plays out for the world to see, any attack on your brand’s reputation can destroy in a matter of days what it has taken you years to build. […]
What is Earned Media and How to Get it
To fully understand the ways that a PR firm can help your brand, you need to understand the PESO model of media engagement. Simply stated, PESO breaks down media opportunities into four types: paid, earned, shared, and owned. While having your brand featured in any of these types of media can be a win, earned […]
