Ultimate Guide: What Is Earned Media and Paid Media?
Earned media is media that you do not control, did not create or pay for. It involves someone saying something about your brand without your permission.
9 Tips to Protect Your Brand from Being Canceled
It happened to Matt Damon. It happened to Chrissy Teigen. It happened to Dr. Seuss. They were all “canceled” because of behavior that violated the expectations of the culture. Each suffered career setbacks because of the movement known as cancel culture. Celebrities are not the only ones who can find themselves the target of cancel […]
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Crisis management is a crucial aspect of any organization. It helps to minimize the negative impact of unexpected events and to restore operations to normal as quickly as possible. By having a plan in place, a crisis management team in place, and a system for monitoring and communicating during a crisis, organizations can be better […]
Otter PR Innervates in the Public Relations Space With Its “OTR” Process
If you have a story to tell, a brand to build, or a wealth of experience to share, contact us at otterpr.com. And trust OTRTM to deliver results.
Social Media Branding And Professionalism For Doctors
Reputation management is everything. Your number one asset is not your degree or your bedside manager; it is your reputation.
How To Delete Negative Links On Google
The internet can be a very unforgiving place. From negative reviews to damaging comments to posts that feature your failures, negative links can quickly add up. And trying to refute them often only stirs up the controversy again. To make matters worse, negative links somehow seem to become your most popular links. Because they attract […]
Top 3 Places You Should Be Pitching Your Music<strong></strong>
The music industry opened the doors wide for the indie artist when it went digital. It made it exponentially easier to record music, distribute music, and make money from music. Still, the fact that success comes easier does not mean success is automatic. The truth is only about 0.000002 percent of musicians become “successful.” Breaking […]
SEO for Beginners: Rank Number 1 on Google in 2022
Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and they conducted an average of 8.5 billion daily searches. That’s 99,000 searches every second. Businesses that want to connect with Google visitors have two options. Paying for Google ads is the first option. While ads […]
Why You Should Use Micro-Influencers to Go Viral
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to work with Serena Williams or Allen Swan. In case you don’t know, Allen Swan is a professional fitness trainer who is considered by some to be one of the top […]
How To Conduct A Communications Audit
Audits are a powerful tool for boosting business effectiveness. Often, they are used to assess operational efficiencies, financial risks, or regulatory compliance. While all audits are beneficial, none is more impactful than a communications audit. Having communication within your business is paramount for success. Effective communication is critical for attracting attention, engaging customers, and converting leads […]
