What are PR Tools (and How Do You Use Them to Achieve Your Public Relations Goals)?
Tools extend your natural abilities. They focus your energy. They allow you to go faster and farther. They multiply your efforts. If your goal is to work smarter, instead of harder, you need tools. If you want to excel, you need the best tools. Every industry has its tool and the world of public relations […]
How to PR (The Ultimate Guide to PR in 2022- Including Insights on Digital PR and SEO)
You have a great product. You have built a great brand around it. You have a great team. But your business is not flourishing. You are spending what you should be spending on marketing, but your competition is winning. You need something new to give you an edge. You need to increase brand awareness. You […]
How To Get a Wikipedia Page For Your Company
Search on Google for Jeff Bezos, Mark Zuckerberg, or Tim Cook and the first result you will see is not their personal website, corporate website, or Twitter feed. Rather, it is their Wikipedia page. For individuals and brands looking to improve their online reputation, a page on the world’s top wiki is important. Few resources […]
How To Write a Pitch That Will Make Editors Respond [With Examples]
How To Write a Pitch Be Relevant To Readers: Pitch Examples Let’s imagine again that you make life preservers. You have a story about a new life preserver made especially for children that you want people to hear. How do you pitch it in a way that will make an outlet that doesn’t cover […]
Where to Send a Press Release (and Should You Use Free Press Release Sites)
Something huge just happened at your company. Maybe the funding that you have been waiting for finally came through. Or maybe you made an amazing new hire. Whatever it is, if it something that is going to impress your customers (as well as those who have yet to become your customers), you need to let […]
27 Free Sites Where Guests Can Post Press Releases and How To Use Them
Journalists are always looking for fresh news. What does that look like? In the business world, it often looks like a company that has launched a new.
9 Tips to Protect Your Brand from Being Canceled
It happened to Matt Damon. It happened to Chrissy Teigen. It happened to Dr. Seuss. They were all “canceled” because of behavior that violated the expectations of the culture. Each suffered career setbacks because of the movement known as cancel culture. Celebrities are not the only ones who can find themselves the target of cancel […]
Crisis Management and Why Every Business Needs a Crisis Management Plan?
Business crises come in all shapes and sizes. A data breach is a business crisis. An employee turned whistleblower is also a business crisis. And a failed product definitely is a business crisis. While crises can take a variety of forms, they all have a few things in common. For one, they have the potential […]
Otter PR Innervates in the Public Relations Space With Its “OTR” Process
If you have a story to tell, a brand to build, or a wealth of experience to share, contact us at otterpr.com. And trust OTRTM to deliver results.
Social Media Branding And Professionalism For Doctors
Reputation management is everything. Your number one asset is not your degree or your bedside manager; it is your reputation.
