While some still think of social media as just another place to share selfies, modern public relations professionals know that the impact of social media
Hosting an event can be an effective way to generate publicity and PR for your brand, but it’s certainly not a guarantee. Every avid event
The purpose of companies is to create value for their key stakeholders, but especially their consumers. As such, companies need to figure out ways to
The business world can be a fickle place. With the click of a button, you can go from being the hottest viral sensation to having
One of the best ways to generate buzz for your brand is to secure media coverage in the top outlets for your specific industry. Getting
The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 and Facebook in 2004. Over
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form of accountability and societal change,
One of the primary reasons why digital marketing is so important is that it gives you control over the narrative surrounding your brand. While blogs,
Getting attention from customers and finding new ways to connect with them is a core point of interest for all marketing efforts. Brands want to
Generating attention for a brand is just a standard day in marketing, but there is one type of marketing and public relations (PR) tactic that
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The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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