WHAT IS PUBLIC RELATIONS (PR)? When done correctly, public relations can significantly increase your brand’s credibility and profitability. Yet, PR is extremely under-appreciated since many do not understand it. So, what exactly is public relations? PR agencies utilize earned and unpaid media to communicate with a company’s audience. Forbes describes PR as the “Persuasion Business.” […]
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
When it comes to PR activities, there are two ways in which you can measure your ROI.
As you begin to create your PR startup, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.
Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.
Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.
What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?
When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.
As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?
HARO is full of journalists actively working on stories, and submitting requests for relevant features, contributions, and quotes for those ongoing stories. Creating a good chance for you to get featured in a story, likely within a couple of weeks or less. HARO bundles up those requests for you, and delivers them right into your inbox, allowing you to respond to those requests.