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4 BRAND RESEARCH MISTAKES TO AVOID

4 BRAND RESEARCH MISTAKES TO AVOID

Brand research study plays a critical role in solving most business problems and improving brand performance. There are however certain mistakes you must avoid in the process of designing and organizing brand research. Choosing the wrong team members A wrongly...
How to Brand Yourself

How to Brand Yourself

 How to Brand Yourself in the Digital Age  Technology has been on the rise for a few decades now, but in recent years, it has become a crucial component in personal success. Nearly every businessperson has made the switch from physical to digital when it...