NCAA athletes can now benefit from commercial use of their Name, Image, and Likeness. The long-anticipated rule-change from the pedestal of college sports has allowed
By going too broad, you risk having a muddled public brand image and alienating potential customers.
A solid PR campaign can be an incredible tool for business owners and entrepreneurs. Still, there are several other ways you can build online presence
Mastering the art of the email subject line means knowing which words to avoid, when and how to use personalization, and making sure the most important information goes first.
Building a media list is an essential foundation for any PR campaign.
Organic social media is still a massive part of growing your business or personal brand. The right combination of content and placement can make or
Once you identify exactly who your brand target audience is, ask where they are, and how you can bring the solution to them.
When it comes to getting your music brand in the media, there are valuable tips everyone can follow that won’t break the bank.
You’ve won the media interview, great! Now the scary part, actually doing it.
No matter how compelling your story might be, if you don’t write a media pitch that grabs attention, it will get buried with hundreds of others.
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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