Otter PR Ranks #1 Amongst the Top PR Firms in the US by Clutch.co

Top PR Firms

Growing from a startup to one of the nation’s top firms can take time. Sometimes it takes decades. Otter PR did it in less than three years. Clutch.co, a highly respected data-driven platform recently gave Otter the title of #1 PR firm in Florida. It also placed it among the top PR firms in the […]

Hiring a PR Agency in 2022

Hiring A PR Agency

Being on the front lines of business in 2021, we noted that this was a record year for both growth and demise. We have seen brands lose it all and we have seen others lean into the hype, experiencing massive growth and unparalleled success. Ironically enough, they all had one thing in common, publicity. Some […]

How to Remove Negative Articles from Google

a man is sitting toward his laptop, and thinking how to remove negative articles from google

Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.

How To Manage A PR Crisis: 15 Tips, Tricks and Rules

a man shouting toward laptop

Managing a PR crisis doesn’t have to be a complicated or confusing process. Though scary and confusing when in the middle of one, being prepared to manage a PR crisis can help the process be a lot smoother. Read on to learn 15 tips, tricks and rules to managing a PR crisis effectively!  Manage A […]

The 10 Basic Rules of PR Crisis Management

Rules of Crisis management in public relations, A man with an umbrella watching a thunderstorm in a city

For every business, there’s always that one time when you need to manage a public relations crisis. Your response to this situation can either give your brand the spotlight edge it needs or cause considerable damage that you and your organization may never recover from. Any business, at one point, will face some sort of […]