Otter PR Ranks #1 Amongst the Top PR Firms in the US by Clutch.co
Growing from a startup to one of the nation’s top firms can take time. Sometimes it takes decades. Otter PR did it in less than three years. Clutch.co, a highly respected data-driven platform recently gave Otter the title of #1 PR firm in Florida. It also placed it among the top PR firms in the […]
Hiring a PR Agency in 2022
Being on the front lines of business in 2021, we noted that this was a record year for both growth and demise. We have seen brands lose it all and we have seen others lean into the hype, experiencing massive growth and unparalleled success. Ironically enough, they all had one thing in common, publicity. Some […]
How to Remove Negative Articles from Google
Removal of negative articles from Google can be extremely tricky to navigate, but it doesn’t mean there aren’t other options to create a more positive online presence.
How to Develop a Crisis Action Plan
A crisis plan allows companies to spring into actionshould a crisis ever occur.
How to Improve Search Engine Optimization — Backlink Building
Implementing a solid link building strategy can do wonders for your business’s rankings in the search engine results.
Online Reputation Management Public Relations — Insider Key Tips and Hacks to Manipulate Results
Even businesses who do everything right may find themselves needing reputation management or reactive PR at some point.
How to Create a Crisis Management Plan
The most important aspect of crisis management is ensuring that there is a plan in place to mitigate harm if a one does arise.
Common Mistakes Businesses Make Dealing With a Crisis
Many businesses will face a crisis at some point, but it’s how they handle it that people remember most.
How To Manage A PR Crisis: 15 Tips, Tricks and Rules
Managing a PR crisis doesn’t have to be a complicated or confusing process. Though scary and confusing when in the middle of one, being prepared to manage a PR crisis can help the process be a lot smoother. Read on to learn 15 tips, tricks and rules to managing a PR crisis effectively! Manage A […]
The 10 Basic Rules of PR Crisis Management
For every business, there’s always that one time when you need to manage a public relations crisis. Your response to this situation can either give your brand the spotlight edge it needs or cause considerable damage that you and your organization may never recover from. Any business, at one point, will face some sort of […]
