The Elements of the PR ROI
When it comes to PR activities, there are two ways in which you can measure your ROI.
HOW TO WRITE A PRESS RELEASE
A press release tells a story the way it should be told. The basic constituents of a successful press release are simple. Caption. Opening Line. Body. Contact Details. So, you would expect that entrepreneurs and professionals will know how to write one. Unfortunately, many do not. There is an expected standard, which is natural for […]