We’ve worked hard to get you an amazing article on a top media site. But hold your celebrations. This is only the first step. Yes, the SEO is going to help you rank on google and yes, you can use this as bragging rights to your customers and friends. But no, this does not mean millions of people are going to read it!
So what can you do to make sure the maximum number of people are reading the article and even get that article promoted to the media outlets homepage and distributed in their newsletter? As opposed to what happens to most articles, they get buried in the archives.
- Use Facebook Groups/Pages: Many writers overlook this incredible tool to promote their writing. The best way to use Facebook groups is to look up pages that focus on a similar interest as your article topic. For example, if the article is about weight loss, you could type “obesity” or “weight loss” into the search box. Then, message the page owner politely asking if he or she would be willing to post your article so all of their members can see it. You will want to focus on pages with the most members to maximize your exposure.
- “Old School” email: Go old-school. Create a mailing list and write a letter to all of your contacts. Include a link to your article and, when possible, write a personal note to each recipient as well. This is also a great way to catch up with old friends and let them know what you’ve been up to.
- Social media networks: Spend time building up all of your social networks. If you don’t have a Twitter account, get one. A Facebook account is an absolute must. Join LinkedIn, Foursquare and Google Plus. Check out Pinterest and Tumblr, too. Organically gain followers and build relationships by chatting and following others. Social media is a necessity and can pay big dividends for the legwork.
- Hootsuite’s free version: During the last few years, in what appears to be somewhat of a monopoly, Hootsuite took over all of the free online applications that allowed you to manage multiple social media accounts. Hootsuite has plans ranging from free to $1,500 per month. Obviously, we’ll stick to the free version. This allows you to manage up to five social media accounts at the same time. You’ll be able to post your article, interact with people and monitor traffic from the same application all at once. It’s a fantastic time saver.
- Reddit: Oh, Reddit. Reddit is a bit of a problem, but a necessary problem. It can make your article go “mega viral,” but they also have a lot of pesky rules and regulations that are surprisingly easy to break. If you’re a rather patient sort, it’s worth it to become very familiar with their guidelines, which include the fact that you must interact with other people on the site more than you post. You’re also not allowed to post more than one of your own articles out of every ten you post overall. If you can tolerate these strict laws, you could find your articles being seen by millions.
- LinkedIn: This is another site that is an absolute must. If you don’t have an account, open one right away. Since LinkedIn’s purpose is for career networking, the best articles to promote here are either business-related or otherwise informational.
There are hundreds of creative ways that people have shared their features and made them go viral. These are just a few of those tactics that we found helpful. The worst thing you can do is nothing. Either way, enjoy your press and be proud of it!