Why PR for CEOs is Critical for Brand Success
If you are the CEO of an organization, you are engaging in PR. The problem for many CEOs is that they are not aware that
If you are the CEO of an organization, you are engaging in PR. The problem for many CEOs is that they are not aware that
Being on the front lines of business in 2021, we noted that this was a record year for both growth and demise. We have seen
Bylines are a great way to build credibility for your brand, especially when the bylines appear in top-tier publications. Few things do more to establish
To fully understand the ways that a PR firm can help your brand, you need to understand the PESO model of media engagement. Simply stated,
If you want to get great media coverage, the first step is developing a great media kit. It does not matter what business you are
Even businesses who do everything right may find themselves needing reputation management or reactive PR at some point.
As a small business, thought leader, or budding entrepreneur, finding journalist requests is an affordable alternative to traditional PR strategies.
The most important aspect of crisis management is ensuring that there is a plan in place to mitigate harm if a one does arise.
If you’re trying to hire a publicist to become famous, it can appear scary and confusing. We get it, we’ve all been there. That’s why
Managing a PR crisis doesn’t have to be a complicated or confusing process. Though scary and confusing when in the middle of one, being prepared
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The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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