As a small business owner, it’s important to keep up with the latest marketing trends. The new year is already almost two months in and as an entrepreneur you might be asking yourself, how should I market my brand or business in 2021? Here are five popular marketing strategies that are proven to work and […]
You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe you work in one and yet you still might find yourself asking, quietly, and ashamed: are marketing and public relations actually the same thing? Don’t fret, you’re not alone! While […]
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
When it comes to PR activities, there are two ways in which you can measure your ROI.
As you begin to create your PR startup, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.
Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.
Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.
What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?
When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.
Every business needs to work with a PR agency in order to reach their audience, sell their products, and meet their financial goals. eCommerce businesses are no different. Just because you are online based, it doesn’t mean you don’t need the expert help to get the media coverage that will improve your brand image in the eyes of possible customers. Keeping that in mind, here is a list of reasons why your eCommerce product needs PR.