SEO for Beginners: Rank Number 1 on Google in 2022
Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and they conducted an average of 8.5 billion daily searches. That’s 99,000 searches every second. Businesses that want to connect with Google visitors have two options. Paying for Google ads is the first option. While ads […]
Why You Should Use Micro-Influencers to Go Viral
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to work with Serena Williams or Allen Swan. In case you don’t know, Allen Swan is a professional fitness trainer who is considered by some to be one of the top […]
How to Build a Media List That Works
Building a media list is an essential foundation for any PR campaign.
How To Write A Music Press Release: 15 Tips And Tricks
So, you have (or represent) a band or you’re musically inclined. Congratulations! You’re officially the president of the Cool Kids Club (and no, we didn’t just make that up…). But, how exactly do you write a music press release without a music publicist so that you can share your awesomeness with the world? Here’s the […]
25 YouTube Statistics That Everyone Should Know in 2021 (For Improving Marketing)
YouTube is one of the fastest growing video sharing platforms out there. There are lots of content creators growing each day by creating and watching YouTube videos. According to the data, there is a wide range of content posted by the YouTubers each day. As a YouTube video maker, you already know how to improve […]
5 Effective Marketing Strategies For 2021
As a small business owner, it’s important to keep up with the latest marketing trends. The new year is already almost two months in and as an entrepreneur you might be asking yourself, how should I market my brand or business in 2021? Here are five popular marketing strategies that are proven to work and […]
Digital Media And How It Affects Your Business
We are now in the era where the internet is king. Did you know that as of February 2019, at least 74 percent of Americans owned a desktop computer or personal laptop? It seems as if everybody is on the internet these days. That number is only projected to grow, too. According to Cyber Security […]
Are Public Relations And Marketing The Same?
You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe you work in one and yet you still might find yourself asking, quietly, and ashamed: are marketing and public relations actually the same thing? Don’t fret, you’re not alone! While […]
Why Guest Posts are a Great Exposure for your Brand
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
The Elements of the PR ROI
When it comes to PR activities, there are two ways in which you can measure your ROI.
