In today’s fast-paced digital world, it’s more important than ever for businesses and brands to understand the various forms of media exposure they can use
A website audit is an essential step in improving a website’s online presence. By analyzing the website’s technical performance, content, and user experience, a website
Getting attention from customers and finding new ways to connect with them is a core point of interest for all marketing efforts. Brands want to
Public relations and marketing are like the two rails of a railroad track. To operate at its fullest potential, a brand needs both.
Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and they conducted an average of
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to
Building a media list is an essential foundation for any PR campaign.
So, you have (or represent) a band or you’re musically inclined. Congratulations! You’re officially the president of the Cool Kids Club (and no, we didn’t
YouTube is one of the fastest growing video sharing platforms out there. There are lots of content creators growing each day by creating and watching
As a small business owner, it’s important to keep up with the latest marketing trends. The new year is already almost two months in and
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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