Peter Eberie, Castle Funds

Case Study

Castle Funds

Project Overview

Castle Funds, established in 2017, has carved a path as a pioneer in asset investment with a track record showcasing an expert understanding of the complexities within the cryptocurrency market. The firm excels in managing funds focused on Bitcoin and various other digital currencies, delivering returns to its investors while effectively navigating the digital currency landscape’s dynamic and often unpredictable nature.

Castle Funds’ commitment to success is highlighted through its proactive approach to risk management and market analysis. The firm employs professionals with knowledge of blockchain technology, cryptography, and financial markets, empowering it to stay ahead of industry trends by identifying opportunities and mitigating risks. Castle Funds prioritizes transparency to ensure its clients remain well informed about the strategies they employ, as well as prevailing market conditions and overall portfolio performance.

Castle Funds continues to adapt and innovate within the evolving cryptocurrency space as an investment firm with a vision for the future by staying up-to-date with regulatory developments. This has allowed the firm to provide its clients with efficient fund management when navigating the intricate and thrilling realm of digital assets.

The Problem

Castle Funds came to Otter PR seeking to grow its media presence in the competitive cryptocurrency investment space, which has only grown in popularity in recent years. Our team quickly realized the firm needed to differentiate itself from its competitors and show what makes their approach to digital asset investment not just different, but better. 

Having worked with numerous clients in the cryptocurrency space prior to Castle Funds, Otter PR recognized the importance of showcasing the firm’s secure, liquid, and low-cost access to Bitcoin and other digital currencies. This approach would not only help Castle Funds garner media attention, but also attract potential clients and investors due to their leadership’s track record of dependability and trust, which are vital differentiators in the crypto investment space.

The Strategy

Otter PR implemented a comprehensive media relations strategy to establish Castle Funds as a trusted authority in the investment and cryptocurrency domains. By incorporating insights from the Castle Funds team and effectively conveying messages that resonate with investors, we were able to successfully position the firm as an expert in the field. This strategy highlighted Castle Funds’ dedication to offering accessible and cost-efficient investment options in Bitcoin and other digital currencies, ensuring its unique value proposition received greater coverage in media outreach efforts.

Our team also utilized Castle Funds’ niche expertise to expand its reach in the media even further, including its ability to manage portfolios across spot, futures, and options markets to minimize volatility. We also leveraged the firm’s capacity to provide diversified digital currency portfolios through tax-advantaged products offered by insurance carriers and develop proprietary software systems for fund operations. 

This multi-pronged approach allowed Otter PR to reinforce Castle Funds’ reputation as an innovative and well-rounded investment firm showcasing Castle Funds as a trailblazer in navigating the complexities of the cryptocurrency market. Not only did this approach instill trust among existing investors, but also helped attract new audiences by positioning Castle Funds as a thought leader with a deep understanding of real-world regulatory compliance and security standards. Castle Funds’ frequent appearances in media outlets — including mentions in Forbes and MarketWatch, as well as an interview with Bloomberg TV — testify to its expertise, solidifying its reputation as a top professional in the digital asset investment sector.

Business Impact (results)

Since partnering with Otter PR, Castle Funds has experienced significant growth regarding its recognition and influence in the cryptocurrency investment market, with nearly 300 pieces of media coverage contributing to its extensive coverage reaching 1.75 billion people. The widespread exposure our team generated for the firm through media channels has resulted in approximately 5 million views across different platforms. Castle Funds has acknowledged the connection between their increased media presence and the positive direction of the company.

Otter PR continues working diligently to enhance Castle Funds’ reach within the cryptocurrency and digital asset investment space, positioning them strategically as leaders in the industry. As a result of our comprehensive media strategy and outreach efforts, the firm has noticed a positive impact on its growth trajectory, further highlighting the importance of its PR initiatives. Castle Funds firmly believes that its consistent media visibility has played a role in its success by fostering trust and credibility within the investment landscape.

Tags: crypto, Investment
Gregory Linnelli

Gregory Linnelli

Greg was born and raised in Pittsburgh, Pennsylvania. He and his wife moved to Florida in 2012 with their two little girls, Gianna and Alaria. Greg says that his kids keep both him and his wife extremely busy, but are the best part of their lives. Greg’s favorite clients are in the sports, political, and financial sectors. In his own words, “There’s always something that’s happening in these markets that impacts us on a daily basis.” Greg loves playing sports when he can, especially Basketball and Pickleball, although he says it’s tough to play on a regular basis with two little girls who also keep him active. Greg is also a vintage baseball card collector, a passion he picked back up during COVID that he claims is, “a great way to understand the history of the sport and the players who played.”

Publicist

Gregory Linnelli

Gregory Linnelli

Greg was born and raised in Pittsburgh, Pennsylvania. He and his wife moved to Florida in 2012 with their two little girls, Gianna and Alaria. Greg says that his kids keep both him and his wife extremely busy, but are the best part of their lives. Greg’s favorite clients are in the sports, political, and financial sectors. In his own words, “There’s always something that’s happening in these markets that impacts us on a daily basis.” Greg loves playing sports when he can, especially Basketball and Pickleball, although he says it’s tough to play on a regular basis with two little girls who also keep him active. Greg is also a vintage baseball card collector, a passion he picked back up during COVID that he claims is, “a great way to understand the history of the sport and the players who played.”

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The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold

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