Paw & Order

Case Study

Project Overview

Elissa Weimer-Sentner is the founder and co-owner of Paw & Order Dog Training. Established in 2013 after leaving the police military academy, Elissa found her heart lied in dog training. Paw & Order specializes in all levels of dog training, including puppy training, basic obedience, and intense behavior modification, including working with dogs that have been deemed impossible to train. Paw & Order currently has locations in Western Pennsylvania (Pittsburgh, Washington, Harmony/New Castle, Erie, Westmoreland); Central, Ohio (Columbus); Southwest, Florida (Fort Myers/Naples); Upstate South Carolina; and Houston, TX.

The Problem 

Elissa & her husband, Steve, sought out Otter PR’s help to address Paw & Orders’ biggest challenges and raise awareness for their franchises. Their PR goals were to become the go-to source for professional dog training, create credibility, and spread the word about the multiple locations.

The Strategy 

Otter PR’s team staged Elissa as the expert on dog training topics. She was pitched on offering insights and “how to’s” to establish herself as the trainer who knows it all. These were relevant stories sent to audiences such as pet professionals, dog enthusiasts and family publications, as well as local news outlets relevant to franchise locations.

Business Impact (results) 

Paw & Order had over 30 placements in top tier publications such as MIC, The Dodo, and The Bark, local TV news stories, family-lifestyle magazines, and more. Since seeking PR from Otter PR, the Paw & Order website impressions went up about 656k, from 316k to 972k and clicks had doubled from 11.1k to 21.1k. Franchise locations saw new interest and Elissa quickly became a credible authority in the industry for people seeking dog training advice.

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

Publicist

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

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