This luxury hotel based in Switzerland features some of the most sophisticated AI and technology in the hospitality world and has garnered international recognition while partnered with Otter PR.
It was the start of the pandemic and travel was at a complete standstill. As hotels and restaurants around the world shut their doors, this company decided they did not want to give up so easily. They asked Otter PR to help them with their media relations campaign.
Le Bijou had already built in a contactless check-in system, and had other automated systems in place for their guests to have a luxurious stay without interacting with other humans. In cooperation with Otter PR, this hotel launched a new product, a safe-haven from COVID where guests can stay quarantined and access in-room COVID testing and other essentials.
This story had powerful potential, but we rightfully feared that the hotel would be viewed as “insensitive” as it catered only to the rich. However, we were able to come up with a narrative to counter this sentiment.
We pitched this story on a high-end wire release as well as to our close media contacts at NY Times, Washington Post, and Forbes. It was picked up immediately and gained international exposure as it circulated in all of the top 10 newspapers in the United States and abroad.
In order to control the narrative, we positioned the owners as clever entrepreneurs that would have gone out of business if it were not for this pivot and use of technology to keep their doors open. It worked. They were offered interviews on TV as well as cited in top publications.