Project Overview
Jay Jung is the founder and managing partner at Embarc Advisors. A Wharton School graduate, Jay has previously worked as Goldman Sachs’s Vice President of investment banking, and at Mckinsey & Co. as an engagement manager. At Embarc Advisors, Jay brings high-level financial consultations to smaller-to-medium-sized businesses and startups — services that are usually reserved only for Fortune 500 companies. He has nearly 20 years of experience in M&A, capital raising, and corporate finance. He currently works with startups as a fractional CFO, or advises them as a consultant.
The Problem
Jay came to Otter PR seeking press and media coverage to help position himself and Embarc Advisors as high-authority figures in the field of financial management, capital raises, and mergers and acquisitions. Jay, who serves as Founder and Managing Partner at Embarc Advisors, also wanted assistance with positioning himself as an elite and accomplished expert whose company provides top-tier financial management, cap raise guidance, and M&A consulting services.
The Strategy
Equipped with a list of ideal outlets, Otter PR was able to start targeting specific reporters and outlets that specialized in financial advising, small business, and startups. Some of these outlets included Forbes, Entrepreneur, Business Insider, Advisors Magazine, Young Upstarts, and TalkMarkets. Following current market trends, we successfully gained coverage for Jay Jung, positioning him as a thought leader/expert in financial matters and small business.
Business Impact (Results)
As a result of our work, Otter PR has been able to create press coverage for Jay in top-tier outlets including Forbes, Entrepreneur, and CEOWorld Magazine. From this press coverage, Jay has seen a large uptick in web traffic, new interest from potential clients, and more overall brand awareness surrounding Embarc Advisors.
Our partnership with Jay and Embarc Advisors has generated dozens of pieces of media coverage in digital publications, as well as more frequent opportunities for Jay to be interviewed for bylined articles and guest speaking engagements for television, radio, and podcasts. His online readership has swelled into the hundreds of millions, and continues to grow alongside his subject matter expertise and digital presence as a credible and reliable thought leader in his field.
