Dr. Michele Leno, DML

Case Study

Project Overview

Dr. Michele Leno (aka “Dr. Michele”) is a Detroit native and a licensed psychologist in Michigan. She completed her undergraduate studies at Marygrove College before attending the Michigan School of Professional Psychology, where she obtained her M.A. in clinical psychology, and Saybrook University in California, where she completed her Doctoral degree. 

Dr. Michele owns DML Psychological Services, PLLC, which provides consulting services throughout Macomb, Oakland, and Wayne Counties. She has offered her expertise to both local media outlets and international publications, including WXYZ Detroit, The Oprah Magazine, Men’s Journal, and more. She currently hosts the TV talk show “Mind Matters with Dr. Michele.” 

Dr. Michele boasts a decade of experience providing psychological evaluations, therapy, coaching, and consulting services to both individuals and organizations. She has worked with clients of all ages and backgrounds, including children, adolescents, adults, athletes, and professionals across a wide array of global industries.

The Problem

Dr. Michele is a successful psychologist, entrepreneur, thought leader, and talk show host who sought additional opportunities to connect with the media and establish greater recognition as the expert she is in her field. 

In our first discussions with Dr. Michele, she expressed her goal of making her brand better known on a national scale, rather than local. To help achieve this, our team highlighted the importance of landing opportunities for TV and broadcast interviews, as well as higher volumes of thought leadership pieces in which she could discuss various topics related to her expertise.

The Strategy

Otter PR’s approach to media coverage for Dr. Michele focused on further establishing her brand as a nationally renowned psychologist. Through our network of journalists and reporters, we leveraged her knowledge of personal therapy, professional development, and life coaching to weave these into trending topics in pop culture.

This strategy saw near-immediate results, garnering Dr. Michele’s heightened nationwide coverage as a thought leader in both niche publications and mainstream media. Our team worked diligently to ensure that her insight into the field of mental health was covered from every possible angle, including relationships, social media, work-life balance, family dynamics, deep-rooted trauma, and many others.

Business Impact (results)

Since partnering with Otter PR, Dr. Michele’s personal and professional brand has experienced remarkable exponential growth. In under three months, she was featured in nearly 10 top-tier publications, including Cosmopolitan, Insider, Psychology Today, and Forbes

Our team was also able to assist Dr. Michele’s goal of receiving increased coverage in national TV outlets through interviews about various topics related to mental health. These efforts have helped her reach an audience of over 265 million viewers and readers, establishing her brand’s credibility and recognition on not only a national scale but an international one.

Tags: Therapy
Danielle Gober

Danielle Gober

Danielle is a Rollins College graduate where she earned her Bachelor’s in Communication and PR. She likes creative writing and finding ways to make her fashion obsession more sustainable.

Publicist

Danielle Gober

Danielle Gober

Danielle is a Rollins College graduate where she earned her Bachelor’s in Communication and PR. She likes creative writing and finding ways to make her fashion obsession more sustainable.

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The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold

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