Project Overview
Before he was the creator and founder of AllerPops, Dr. Cliff Han was a former medical doctor who studied, researched, and worked as a biologist for 28 years. Some of his accolades include participating in the Human Genome Project at Los Alamos National Laboratory and authoring over 300 peer-reviewed publications.
Dr. Han is a scientist with the heart of an entrepreneur. For over a decade, both he and his son suffered from severe allergies that traditional over-the-counter medications failed to improve. Determined to innovate a solution that would provide genuine, long-lasting relief, Dr. Han’s approach was to address the underlying biological cause of allergies — a hypersensitive immune system — rather than merely attempt to resolve their symptoms.
The result was AllerPops: a safe and all-natural prebiotic supplement in the form of a lollipop. According to patient testimonials, users begin to see lasting allergy relief in less than two weeks by using AllerPops once every other day.
The Problem
Dr. Han’s mission with AllerPops is to put an end to the needless suffering people experience from allergies. In initial talks with Otter PR, he expressed wanting to garner media coverage that would let people know how they could solve their allergy issues simply by using AllerPops.
Additionally, Dr. Han had recently written a book he was having trouble promoting, entitled “Nothing to Sneeze At.” He also mentioned wanting to acquire credible investors for his new company under the AllerPops brand after recently pitching his solution on the hit TV show “Shark Tank.”
The Strategy
After our team met and spoke with Dr. Han, it became clear to us that his product could generate substantial traction in media outlets focused on topics of healthcare, well-being, and medicine. Our team began drafting pitches that highlighted AllerPops’ ability to not only address the underlying cause of allergies, but also provide users with long-lasting relief from allergies. We also crafted further pitches positioning Dr. Han as a leading expert and thought leader in the biomedical field with the goal of generating more awareness from potential investors.
Ultimately, our two-pronged strategy was a success. The most popular pitch we created for Dr. Han was on the topic, “Making 2023 Your Year to be Allergy-free.” This resulted in a significant number of guest interviews for Dr. Han on radio stations and podcasts in the health and wellness sector, including KLZ 560 AM radio in Denver and Boulder, CO, “The Donna Seebo Show” and “The Mike Wagner Show.”
On top of this, our team also utilized a different angle to promote Dr. Han’s new book by offering free copies to other interested thought leaders in the biomedical and health and wellness space. This strategy resulted in heightened awareness of the book as well as Dr. Han’s personal journey, leading to increased sales of not only his book, but also AllerPops.
Business Impact (results)
As a result of our comprehensive PR strategy, Dr. Han received a significant uptick in his online presence, with his social media follower count increasing by over 200%. We were also able to achieve the goal of having Dr. Han featured and interviewed as a biomedical expert and thought leader in dozens of top-tier publications, including Newsweek, The Orlando Sentinel, The Sarasota Herald-Tribune, Yahoo!, and more.
Tags: HEALTH & WELLNESS, MEDICAL
