Project Overview
Dr. Christine Meyer is a healthcare professional who profoundly understands the challenges leaders face in care when it comes to value-based care (VBC). Through her experiences, she truly embodies the commitment and determination required to thrive in this changing field.
Dr. Meyers’ journey from struggling with VBC to achieving positive outcomes has positioned her as a pioneer in the healthcare industry. She has developed proven strategies to empower primary care practices, resulting in increased revenue, improved outcomes, and physician job satisfaction. With her expertise and genuine passion for advancing healthcare, Dr. Meyer is fully prepared to support primary care providers in navigating the transition to VBC efficiently and successfully.
The Problem
Although Dr. Meyer possessed a fantastic track record of running her own private primary care office, she expressed a desire to venture into consultative medicine with a core focus on VBC. She also sought to raise awareness to help answer why doctors, practices, and medical students alike should begin utilizing VBC models by putting patient’s needs first.
However, as she told our team during initial talks, broader adoption of a VBC model would require the entire medical industry to take a 180-degree turn. While the industry has implemented a system that has worked for decades, Dr. Meyer expressed that this system is long overdue for change in order to prioritize patients and their overall well-being.
The Solution
Our strategy for Dr. Meyer’s media campaign involved utilizing her expertise in various aspects of modern medicine, trending news, and the VBC model to position her as a thought leader, business owner, entrepreneur, and industry expert in all things medical. With this approach, we were able to tie her expertise directly to her consulting business, which would subsequently have a ripple effect on her private medical practice.
Additionally, this strategy aligned with Dr. Meyer’s ultimate goal of becoming recognized as a top thought leader in medicine and VBC. Achieving this provided her with further credibility to speak as an expert both to the press and at medical conferences/events as the face of value-based medicine and healthcare.
Business Impact (results)
As a result of our comprehensive media strategy for Dr. Meyer, the pitches we crafted for her media coverage opportunities consistently opened doors to others, including featured mentions in New York Post, Inside Edition, and Forbes. Moreover, after being interviewed by NewsNation, the producer of InsideEdition came calling the very next day for another exclusive interview.
Since partnering with Otter PR, Dr. Meyer has obtained dozens of organic media wins with an estimated over 2 million total views. She has also expressed that her PR campaign has directly impacted both her social media following and her practice, as her patients have begun to recognize her from the media coverage Otter PR achieved for her.
Tags: HEALTH & WELLNESS, MEDICAL, thought leadership
