Cyberbacker: CEO Craig Goodliffe

Case Study

Project Overview

Craig Goodliffe is the Founder and CEO of Cyberbacker, an innovative, mission-driven company that connects small to medium-sized businesses with the top-flight support staff that they need in order to grow. Cyberbacker is the leading provider of world-class administrative support and virtual assistant services from anywhere in the world to anyone in the world.

The Problem

Because Craig initially built Cyberbacker to offer remote jobs to residents in the Philippines, the company was not well-known in other countries or regions. During initial talks with Otter PR, Craig expressed the need for Cyberbacker to reach broader, international audiences, particularly in the US.

The Strategy

Otter PR utilized thought-leadership topics for Craig, accompanied by an organic media relations campaign. This campaign focused on promoting Cyberbacker’s core values and providing educational content in the realm of virtual assistance for global businesses. 

In addition, our team secured a Forbes Business Council profile for Goodliffe and closely developed topics and content with him. The purpose of this strategy was to help Cyberbacker reach more small to medium-sized businesses in order to provide them with the top-flight support staff that they need in order to grow.

Business Impact (results)

In 2021, Goodliffe set his sights high with a goal to create 2,000 jobs and a profit share of $500,000 for Cyberbacker’s employees. Through Otter PR’s efforts and the comprehensive media strategy we created for Craig and Cyberbacker, he was able to create 2,199 jobs and a profit share total of $874,132 in total — including $647,488 in 2021 alone. 

With this momentum, he is now on track to have his company employ 15,000 Cyberbackers by 2025.

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

Publicist

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

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