Project Overview
Corina Monroe is a 2020 Dental Hygiene graduate currently practicing in Savannah, GA. She started out working at the front desk of a dental office before progressing into the role of a Dental and Orthodontic Assistant and is now a Registered Dental Hygienist. After completing her BSDH, she aims to use her degree and her social media presence to continue educating the general public and other dental professionals about best practices for dental health and hygiene.
As an RDH, Corina has grown an astonishing following of over 2.5 million on TikTok and 130,000 on Instagram by educating people about dentistry and sharing tips and tricks on having an overall healthy mouth and body. She enjoys networking and continuing education courses, as she believes the future in dentistry is always changing.
The Problem
Corina sought out Otter PR to help generate press coverage to further build her online authority. This would not only help her grow her social media following, but also establish herself as a young, emerging thought leader in the dental field. She also expressed concern about the potential threat of online “trolls” and others seeking to impersonate her, as this could potentially lead to her TikTok and Instagram accounts receiving bans.
Our team knew that achieving these goals for Corina would help solidify her status as a leading RDH and dental health expert, further highlighting her early career accomplishments. Moreover, it would legitimize her as an influencer by letting her audience know she is authentic, allowing them to easily trust the content she posts on her social media.
The Strategy
Our team quickly worked on crafting a comprehensive media strategy to position Corina as a social media maven in the dental field. Her success as an influencer and insight as an RDH knowledgeable in best social media practices was a key point of interest to journalists and their readers.
At this time, news cycles were rampant of talks regarding rising inflation and ways for people to creatively earn extra income. This allowed us to strategically take advantage of emerging trends about using social media as a monetization tool by having Corina speak as a leading expert on the topic.
Additionally, our team utilized Corina’s experience as an RDH to land guest interviews and bylined articles on topics related to dentistry and dental hygiene. This angle provided Corina with further coverage to share her knowledge on best practices for a healthy mouth and lifestyle overall.
Business Impact (results)
Since partnering with Otter PR, the impact on Corina’s brand — both personal and professional — resulting from our comprehensive media strategy has been nothing short of incredible. At the start of her campaign, she had approximately 2.2 million followers on TikTok and 80,000 on Instagram, which has grown to 2.5 million 130,000 followers respectively.
With her larger audience, Corina has been exposed to a broader array of companies seeking to collaborate with her. From this, she has been able to successfully increase the pricing of her sponsored posts and brand deals, providing her with an incredible ROI for using Otter PR’s services.
Tags: HEALTH & WELLNESS, influencer
