Corina Monroe, Corina Monroe

Case Study

Corina Monroe

Project Overview

Corina Monroe is a 2020 Dental Hygiene graduate currently practicing in Savannah, GA. She started out working at the front desk of a dental office before progressing into the role of a Dental and Orthodontic Assistant and is now a Registered Dental Hygienist. After completing her BSDH, she aims to use her degree and her social media presence to continue educating the general public and other dental professionals about best practices for dental health and hygiene. 

As an RDH, Corina has grown an astonishing following of over 2.5 million on TikTok and 130,000 on Instagram by educating people about dentistry and sharing tips and tricks on having an overall healthy mouth and body. She enjoys networking and continuing education courses, as she believes the future in dentistry is always changing. 

The Problem

Corina sought out Otter PR to help generate press coverage to further build her online authority. This would not only help her grow her social media following, but also establish herself as a young, emerging thought leader in the dental field. She also expressed concern about the potential threat of online “trolls” and others seeking to impersonate her, as this could potentially lead to her TikTok and Instagram accounts receiving bans. 

Our team knew that achieving these goals for Corina would help solidify her status as a leading RDH and dental health expert, further highlighting her early career accomplishments. Moreover, it would legitimize her as an influencer by letting her audience know she is authentic, allowing them to easily trust the content she posts on her social media.

The Strategy

Our team quickly worked on crafting a comprehensive media strategy to position Corina as a social media maven in the dental field. Her success as an influencer and insight as an RDH knowledgeable in best social media practices was a key point of interest to journalists and their readers. 

At this time, news cycles were rampant of talks regarding rising inflation and ways for people to creatively earn extra income. This allowed us to strategically take advantage of emerging trends about using social media as a monetization tool by having Corina speak as a leading expert on the topic. 

Additionally, our team utilized Corina’s experience as an RDH to land guest interviews and bylined articles on topics related to dentistry and dental hygiene. This angle provided Corina with further coverage to share her knowledge on best practices for a healthy mouth and lifestyle overall.

Business Impact (results)

Since partnering with Otter PR, the impact on Corina’s brand — both personal and professional — resulting from our comprehensive media strategy has been nothing short of incredible. At the start of her campaign, she had approximately 2.2 million followers on TikTok and 80,000 on Instagram, which has grown to 2.5 million 130,000 followers respectively. 

With her larger audience, Corina has been exposed to a broader array of companies seeking to collaborate with her. From this, she has been able to successfully increase the pricing of her sponsored posts and brand deals, providing her with an incredible ROI for using Otter PR’s services.

Tags: HEALTH & WELLNESS, influencer
Gabrielle Lask

Gabrielle Lask

Gabrielle is originally from St. Louis, MO, but currently lives in Orlando, FL. She graduated from Rollins College in 2021 with a bachelor’s degree in communications, a focus in public relations, and a minor in professional writing. Before joining the Otter PR Raft, Gabrielle worked as a tour guide for Royalty Theme Park Tours, served as the creative director for a sports injury prevention start-up called EliteX 360, and as the social media manager for Clark Institute for Aesthetics.

Publicist

Gabrielle Lask

Gabrielle Lask

Gabrielle is originally from St. Louis, MO, but currently lives in Orlando, FL. She graduated from Rollins College in 2021 with a bachelor’s degree in communications, a focus in public relations, and a minor in professional writing. Before joining the Otter PR Raft, Gabrielle worked as a tour guide for Royalty Theme Park Tours, served as the creative director for a sports injury prevention start-up called EliteX 360, and as the social media manager for Clark Institute for Aesthetics.

Related Case Studies

Follow Us

Get To Know Otter

Play Video

Are you a good fit?

The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold

Mike Mandell

@lawbymike

Interested in working with Otter PR?

Fill in the form below to book a 15 min no-obligation consulting session.