Project Overview
Empower Energy Solutions is an environmentally conscious, renewable energy company focused on creating the most customer-centric experience in the solar industry. Their vision is to help create a community of people and businesses aligned with the mission of helping to shape a future where the primary objective of business is to act as a source of good.
Empower Energy Solutions provides a turn-key experience for its customers, serving as a one-stop shop for all things solar. They accomplish this by providing consultations, designs, site surveys, engineering, permitting, installation, and activation, as well as the absolute best service possible for each of their customers.
Asim Hafeez, the company’s president, is a self-described “entrepreneur with a passion for people.” Empower Energy Solution’s business model allows it to offer Triple Black Tier 1 solar panels — the industry’s strongest and most reliable solar panels available today — as well as batteries and financing options available from a wide array of companies.
Under Asim’s leadership, Empower Energy Solutions has successfully partnered with the best installers, financers, and technology providers in the solar power industry. This has allowed the company to create a “Best in Each Category” experience for its customers and the most customer-centric experience in the industry.
The Problem
Empower Energy Solutions sought Otter PR to help grow its brand awareness, position itself as a leading expert in solar energy, and grow awareness of the company in the eyes of potential employees. During initial talks with Asim, our team pinpointed the primary objective of enhancing his company’s brand visibility and market positioning to solidify its place as the go-to authority for customers’ solar energy needs.
As a “people-first” entrepreneur with a growth-oriented mindset, Otter PR also identified a secondary objective for Asim and Empower Energy Solutions: highlighting the company as an exceptional workplace. To achieve this, we would focus on the company’s unique culture and commitment to fostering professional growth in order to attract the best and brightest applicants.
The Strategy
We quickly began crafting a comprehensive, multi-pronged strategy for Asim and Empower Energy Solutions’ PR success. The first component of this strategy involved positioning Asim and his company as experts in all things solar by pitching them as technical experts through explanatory queries such as “How do Solar Panels Work?” Additionally, we crafted pitches that appeal to wider audiences and would draw more potential customers to the company by calling attention to the cost savings and environmental benefits of solar power home installations.
At the same time, our team aimed to position Asim as a thought leader on leadership, management styles, and HR strategies and best practices in a post-pandemic workplace. Through this approach, we were able to explain the unique benefits Empower Energy Solutions’ employees receive.
This strategy focused on building a robust media portfolio across a wide range of publications and media outlets, allowing Asim to steadily build credibility while further establishing Empower Energy Solutions’ digital brand presence. Within weeks, outlets such as Consumer Affairs, Monster, and CNET all expressed interest in speaking with Asim about solar energy technology and how businesses can improve their sustainability initiatives.
Following these successes, our team leveraged Asim’s dual expertise in solar energy and leadership to generate further wins in larger top-tier outlets. This provided us with key opportunities to exemplify him as a thought leader in guest articles for HR.com and Corporate Compliance Insights, in which he discusses how to effectively mentor employees — particularly Gen Z.
Business Impact (results)
As a result of Otter PR’s comprehensive, multipronged approach, we have been able to successfully generate dozens of unique pieces of media coverage for both Asim and Empower Energy Solutions. Moreover, the company’s digital presence and brand awareness have grown exponentially to encompass an online audience of over 320 million readers.
Asim has since been featured in dozens of leading industry publications, including SHRM, Yahoo! Finance, and AOL. He has successfully contributed to publications such as TestGorilla, Utility Dive, HR Daily Advisor, and Home Talk USA Radio.
Asim continues to be a highly sought-after guest speaker, interviewee and thought leader in the fields of solar energy, HR, and employee well-being.
Tags: thought leadership
