Personal Branding for College Athlete Sponsorship

college athletes in a racing ground while preparing for run

NCAA athletes can now benefit from commercial use of their Name, Image, and Likeness. The long-anticipated rule-change from the pedestal of college sports has allowed massive opportunity for students and advertisers to legally pursue promotional opportunity by tying top collegiate athletes to top brands and businesses. While this may just be business as usual for advertisers, student-athletes […]