How to Develop a Crisis Action Plan
A crisis plan allows companies to spring into actionshould a crisis ever occur.
How to Improve Search Engine Optimization — Backlink Building
Implementing a solid link building strategy can do wonders for your business’s rankings in the search engine results.
Online Reputation Management Public Relations — Insider Key Tips and Hacks to Manipulate Results
Even businesses who do everything right may find themselves needing reputation management or reactive PR at some point.
How to Look For and Find Journalist Requests
As a small business, thought leader, or budding entrepreneur, finding journalist requests is an affordable alternative to traditional PR strategies.
How To Align Your Brand With Media Outlets
When it comes to pitching to the media it’s key to align your brand with the specific publication.
NCAA Student-Athlete Sponsorship for Coaches and Administration
With the new ruling that enables NCAA athletes to commercially benefit from their name, image, and likeness and monetize their social media presence, there will be an inevitable shift in culture amongst teams. But what does shift mean for university administration and coaching staff? Coaching and developing young adults already requires a certain degree of […]
How To Find Your Niche and Brand Voice
By going too broad, you risk having a muddled public brand image and alienating potential customers.
How to Build a Media List That Works
Building a media list is an essential foundation for any PR campaign.
How To Write A Media Pitch – With Sample Pitch Letter Example
No matter how compelling your story might be, if you don’t write a media pitch that grabs attention, it will get buried with hundreds of others.
9 Signs You’re Being Scammed By A PR Agency
If you’re trying to hire a publicist to become famous, it can appear scary and confusing. We get it, we’ve all been there. That’s why it’s important to stay informed. By choosing a reputable PR agency (we know one!), you can boost your brand or business’ reputation! Not to mention the extra media coverage! Here […]
