How to Look For and Find Journalist Requests
As a small business, thought leader, or budding entrepreneur, finding journalist requests is an affordable alternative to traditional PR strategies.
How To Align Your Brand With Media Outlets
When it comes to pitching to the media it’s key to align your brand with the specific publication.
NCAA Student-Athlete Sponsorship for Coaches and Administration
With the new ruling that enables NCAA athletes to commercially benefit from their name, image, and likeness and monetize their social media presence, there will be an inevitable shift in culture amongst teams. But what does shift mean for university administration and coaching staff? Coaching and developing young adults already requires a certain degree of […]
How To Find Your Niche and Brand Voice
By going too broad, you risk having a muddled public brand image and alienating potential customers.
How to Build a Media List That Works
Building a media list is an essential foundation for any PR campaign.
How To Write A Media Pitch – With Sample Pitch Letter Example
No matter how compelling your story might be, if you don’t write a media pitch that grabs attention, it will get buried with hundreds of others.
9 Signs You’re Being Scammed By A PR Agency
If you’re trying to hire a publicist to become famous, it can appear scary and confusing. We get it, we’ve all been there. That’s why it’s important to stay informed. By choosing a reputable PR agency (we know one!), you can boost your brand or business’ reputation! Not to mention the extra media coverage! Here […]
How To Manage A PR Crisis: 15 Tips, Tricks and Rules
Managing a PR crisis doesn’t have to be a complicated or confusing process. Though scary and confusing when in the middle of one, being prepared to manage a PR crisis can help the process be a lot smoother. Read on to learn 15 tips, tricks and rules to managing a PR crisis effectively! Manage A […]
How To Build An Effective Media List – Fast And Simple
A media list is a helpful tool when attempting to spread the word about your business or brand. Read on to learn how to build a media list that will get you the connections you need to bring your story to your target audience. What Is A Media List? Before building a media list, it’s […]
Are Public Relations And Marketing The Same?
You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe you work in one and yet you still might find yourself asking, quietly, and ashamed: are marketing and public relations actually the same thing? Don’t fret, you’re not alone! While […]
