How To Find Your Niche and Brand Voice
![find a niche](https://otterpr.com/wp-content/uploads/2021/07/FindingANiche-1024x683.jpg)
By going too broad, you risk having a muddled public brand image and alienating potential customers.
How to Find Your Target Audience As a Brand
![How to Find Your Target Audience](https://otterpr.com/wp-content/uploads/2021/07/Target-Audience-1024x576.png)
Once you identify exactly who your brand target audience is, ask where they are, and how you can bring the solution to them.