Managing a PR crisis doesn’t have to be a complicated or confusing process. Though scary and confusing when in the middle of one, being prepared to manage a PR crisis can help the process be a lot smoother. Read on to learn 15 tips, tricks and rules to managing a PR crisis effectively! Manage A […]
A media list is a helpful tool when attempting to spread the word about your business or brand. Read on to learn how to build a media list that will get you the connections you need to bring your story to your target audience. What Is A Media List? Before building a media list, it’s […]
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
When it comes to PR activities, there are two ways in which you can measure your ROI.
As you begin to create your PR startup, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.
Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.
Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.
What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?
When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.
As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?