In today’s fast-paced digital world, it’s more important than ever for businesses and brands to understand the various forms of media exposure they can use
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form of accountability and societal change,
From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. When you are responsible for
Companies looking to thrive in today’s business world don’t settle for working with vendors. Rather, they seek out partners who have a proven record of
Businesses looking for talented and trustworthy service providers often turn to UpCity, the proven online B2B resource that uses data-driven insights to identify the top
Exposure is essential for startups. For a brand to take off, it needs to attract the attention of customers and investors.
For celebrities, success has a lot to do with creating a buzz. The goal for PR for celebrities is to build a positive reputation through positive exposure.
Nonprofits rely on donors. The intention of PR for nonprofits is to help spread their message, connect with their target audience, and fuel fundraising.
For any band or musical artist, growing your fan base requires creating a buzz. PR for music artists is an essential tool for accomplishing that.
Cision is a powerful online platform that PR pros use to amplify their efforts. In essence, Cision streamlines the pitching process. It allows you to
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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