How To Manage A PR Crisis: 15 Tips, Tricks and Rules

Managing a PR crisis doesn’t have to be a complicated or confusing process. Though scary and confusing when in the middle of one, being prepared to manage a PR crisis can help the process be a lot smoother. Read on to learn 15 tips, tricks and rules to managing a PR crisis effectively!  Manage A […]

How To Build An Effective Media List – Fast And Simple

A media list is a helpful tool when attempting to spread the word about your business or brand. Read on to learn how to build a media list that will get you the connections you need to bring your story to your target audience.  What Is A Media List? Before building a media list, it’s […]

Creating the Perfect PR for Growth Strategy

Plenty of the PR work that is done is aimed towards acquiring media coverage mostly for the sake of it, not necessarily to help achieve growth. But a different approach to PR, one that works to help startups and other business get the growth they want, is called PR for Growth. It focuses on the idea that growth can be achieved when startups or businesses are noticed by the right people.

The Perfect Toolkit for Journalist Pitching

Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.

The Perfect Media Kit Guide

What should a Media Kit include? What is the relevant information it should have? How to create the perfect Media Kit?

A PR Strategy is Always Needed

When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.

Email Pitching to Journalists

Otter Blog

As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?