Your Next Decision & Kabiri Consulting

Case Study

Project Overview 

Nika Kabiri, JD, Ph.D.

Nika Kabiri is a decision science expert who helps people get real, move forward, and minimize regret. She has spent over two decades studying how people make decisions in various contexts, and she teaches decision science at the University of Washington. She is the founder and owner of Kabiri Consulting and Your Next Decision, where she uses decision science principles to help her clients make the right choices. She is a best-selling author and decision coach who came to Otter PR to brand herself as a decision coach and thought leader.

The Problem 

Dr. Kabiri has consulted for clients across the globe from Google to Amazon but struggled with establishing herself as a decision coach, which is her ultimate goal with her business and educational background.

When Dr. Kabiri first came to Otter PR, she had previous media experience but wanted to utilize PR to reshape her brand. Her goal was to become a household name as a decision coach who can help clients navigate through life with a detailed understanding of decision science and how an understanding of the subject can enhance the quality of life through effective decision making, which transpires into professional and personal life.

The Strategy 

Dr. Kabiri has had immense success at Otter PR and plans to continue with PR indefinitely. Her knowledge and expertise made her an exciting client to pitch by connecting her expertise in decision science to current global events and topics related to decision science.

From romance and relationship advice to informative guides that have been published by Dr. Kabiri and pitched to the media, she has secured 15 pieces of coverage thus far, varying across features, podcasts, guest pieces, and interviews.

Business Impact (results) 

Each piece of coverage brought Dr. Kabiri results she desired, including increases in her social following and engagement, higher engagement on her website and a larger email list, and an overall positive impact on her decision coaching business.

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.
Share on facebook
Share on twitter
Share on linkedin

Publicist

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

Related Case Studies

Follow Us

Get To Know Otter

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit