Patient Partner is a software platform that connects those who are about to endure surgery with those that have undergone the procedure, and often with the same surgeon. This amazing company was founded by some of the great entrepreneurs of our generation, and we have the privilege of representing them.
What Was The ROI?
Patrick Frank and George Kramb came to us with a problem. They had this amazing platform with engaged and raving users but wanted to increase their exposure to help more people. In addition, they were interested in building new partnerships and raising capital for expansion of the program.
The duo knew that they needed a media relations firm with experience in order to get the word out their and not only increase the authority of Patient Partner, but to increase the pair’s media presence so that investors will believe more deeply in them.
Yes, the software created is an amazing idea for helping people to connect with and find help regarding a very scary thing that was about to happen. However, the software itself is rarely enough to spark the interest of the media. That is why we always like to focus on the story!
By focusing in on the reason that Patrick and George first started Patient Partner, digging back to past experiences and what they believe it can do for shaping the future of healthcare, we were able to hit a home run from the start. Within months, Patrick was being interviewed on FOX Business National TV about his success and mission with Patient Partner.
After this segment did so well, we were able to get Patrick and George screened for TEDx by the same team who handles the bookings for Simon Sinek. They were accepted and are set to appear LIVE on the TEDx stage sometime in 2021.