Project Overview
Based in Costa Rica, Kalon Surf is an all-inclusive surf resort where luxury meets the jungle, mountains, and coast. Guests can enjoy paradise beaches for prime relaxation, surfing, gourmet meals, and more with several all-inclusive stay options available.
Upon arrival, guests will find that the resort also offers surf coaching lessons based on their individual needs and experience level. Their passionate surf coaches ensure that proper technique, methodology, and fun are all combined so that guests enjoy surfing as much as we do and get hooked for life.
Since its opening in 2021, Kalon Surf has held a strong commitment to environmentally-conscious tourism and sustainability. Their goal is to minimize the impact tourism has on the environment while maximizing the experience guests receive when staying at their resort. This is highlighted through their community-focused partnerships with like-minded organizations, small businesses, and charities within their community.
The Problem
Kalon Surf sought out Otter PR in order to bring awareness to their resort, as well as promote the need for people to relax and learn a new skill all while having fun in a luxurious setting with minimal impact on the environment. Kjeld Schigt, the resort’s owner and director, describes Kalon Surf as, “the elusive getaway I’d been craving” to find for years.
In talks with our team, Schigt expressed they were looking to grow their media presence within the United States to generate more traffic to their resort in Costa Rica. They also expressed a desire to bring awareness to Costa Rican culture through their resort but had struggled to obtain press.
The Strategy
Otter PR strategized to build press for Karlon Surf by having them comment on topics surrounding the hospitality and international tourism industry. Part of this strategy involved trend-jacking hot topics like the premiere of “White Lotus” and other pop culture headlines. This helped our team create more opportunities for Kjeld and Kalon Surf to generate press with multiple top-tier industry outlets.
Business Impact (results)
Since working with Otter, the resort has experienced positive press that has generated more recognition for its brand in Costa Rica as well as the US. Through our comprehensive media strategy, Otter PR was also able to help them establish more credibility as a highly sought-after luxury resort within the hotel world.
Within their first month with Otter PR, Kalon Surf was featured in nearly a dozen industry-related outlets, including the Washington Post and four other top-tier publications. As a result of our comprehensive media strategy, Kalon Surf’s total online audience skyrocketed to over 1 billion, helping to bring nearly 2 million additional users to their resort’s website.
