Project Overview
Dr. Kamilah Stevenson (aka “Dr. Kamilah”) is a published author, counselor, healthy lifestyle advocate, and the Founder/CEO of Healthy & Better. With a firm belief in the importance of physical, mental, emotional, and spiritual health for all individuals, she has dedicated her life to helping others become their best selves by learning how to take care of themselves physically.
Dr. Kamilah firmly believes that for one to be on the right path in life, that person must be physically, mentally, emotionally, and spiritually ready. She takes time to give guidance and motivation to those who are at a crossroads in their lives, as well as those who are confused or uncertain about what they want out of life. Through her counseling, she strives to reach out to the hearts of those who need help and encouragement so they can move forward with confidence and hope.
The Problem
When Dr. Kamilah first reached out to Otter PR, she was in need of expert assistance to establish her digital presence as a leading expert in the health and wellness sector. Our team knew achieving this would help her better position herself as a thought leader and trustworthy source of valuable information.
To accomplish this goal, we began pinpointing specific journalists and publications in our media network focused on topics relevant to the fitness, lifestyle, and health and wellness industries. We also researched emerging trends related to mental health and counseling to target additional outlets with readerships aligned with Dr. Kamilah’s brand messaging. This, we knew, would help her further build her online following and establish credibility as an expert in these fields.
The Strategy
Equipped with a list of ideal publications, our team began targeting specific reporters and outlets that covered and specialized in health and wellness, mental health, well-being, and fitness. Our comprehensive media strategy involved leaning on Dr. Kamilah’s previously published work — including her TEDx Talk — to help propel her further into not only a national spotlight, but also internationally to help grow her digital presence and online following.
Additionally, we crafted dozens of pitches for Dr. Kamilah highlighting her expertise as a counselor, healthy lifestyle advocate, and published author tailored toward leading podcasts and TV shows in these niche areas. By carefully following current and emerging trends in these sectors, we were subsequently able to gain coverage for Kamilah in several publications with audiences that matched the demographics her messaging aimed to reach.
Business Impact (results)
As a result of our comprehensive media strategy, Dr. Kamilah has witnessed remarkable advancements in not only her personal brand, but also her business prospects. With coverage in top-tier outlets including Digital Health Buzz, The Los Angeles Tribute, International Business Times, The Chicago Journal, and others, our PR efforts have successfully bolstered her social media presence to over 115,000 followers on Instagram.
Furthermore, our resourcefulness in securing guest speaker opportunities on various news platforms and podcasts has been instrumental in extending Dr. Kamilah’s reach to a wider audience — both nationally and internationally. These appearances have not only allowed her to share her knowledge and insights, but also generated interest from potential clients, resulting in substantial growth for her brand and business.
Tags: HEALTH & WELLNESS
