Project Overview
Kelleher International believes when they create better relationships, they create a better world. With over 30 years of experience in matching the world’s most accomplished men and women, Jill Kelleher and her daughter Amber Kelleher-Andrews have grown Kelleher International into the world’s top-tier personalized matchmaking firm. Their unparalleled experience, dedicated matchmaking team, and personalized approach are what set them apart and helped rank them as The #1 Global Matchmaking Service for decades. Kelleher International has helped thousands of members connect with the partner of their dreams and is eager to do the same for thousands more. They sought the press to broaden their reach to more male-driven publications and continue to frame Amber Kelleher-Andrews as the relationship expert she is.
The Problem *
While they had gotten a lot of press before Otter PR, they were looking to hone in on publications that cater to men. They also wanted to ensure the momentum Amber already had created as a relationship expert.
The Strategy *
Utilizing our contacts in the media, we ensured a mix of relationship advice and topics about Kelleher International was published. Framing Amber as an expert in her field as a matchmaker also helped bring more credibility to Kelleher International.
Business Impact (results) *
In 6 months with Otter PR, Kelleher International has been published in 20 top tiers with an overall reach of 5.36 Billion for their campaign.
Tags: Matchmaking
