By going too broad, you risk having a muddled public brand image and alienating potential customers.
Mastering the art of the email subject line means knowing which words to avoid, when and how to use personalization, and making sure the most important information goes first.
Building a media list is an essential foundation for any PR campaign.
Once you identify exactly who your brand target audience is, ask where they are, and how you can bring the solution to them.
When it comes to getting your music brand in the media, there are valuable tips everyone can follow that won’t break the bank.
You’ve won the media interview, great! Now the scary part, actually doing it.
No matter how compelling your story might be, if you don’t write a media pitch that grabs attention, it will get buried with hundreds of others.