Public Relations 101: Why is Public Relations Important?

pr 101, guide to PR

From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. When you are responsible for maintaining a positive image, every action and every choice is important. Fortunately, public relations tactics can help personal and commercial brands to increase awareness, generate more leads, and navigate unpleasant […]

Where to Submit a Press Release [27 Free Sites Included]

Where to Submit Press Releases

Something huge just happened at your company. Maybe the funding that you have been waiting for finally came through. Or maybe you made an amazing new hire. Whatever it is, if it is something that is going to impress your customers (as well as those who have yet to become your customers), you need to […]

How To Write A Music Press Release: 15 Tips And Tricks

mic in a music recording studio

So, you have (or represent) a band or you’re musically inclined. Congratulations! You’re officially the president of the Cool Kids Club (and no, we didn’t just make that up…). But, how exactly do you write a music press release without a music publicist so that you can share your awesomeness with the world? Here’s the […]

PODCASTS AND THEIR PR STRATEGY NEAR YOU? OR PODCASTS AND THEIR PR POWER

Podcast

With Google planning to increase global podcast listenership, now is the right time to consider podcasts as part of your wider PR strategy. If you’ve not been paying attention, podcasts are among the fastest growing media around, and you’re already missing out by a mile. According to Edison Research, more than 22% of Americans listen […]

HOW TO WRITE A PRESS RELEASE

how to write a press release

A press release tells a story the way it should be told. The basic constituents of a successful press release are simple. Caption. Opening Line. Body. Contact Details. So, you would expect that entrepreneurs and professionals will know how to write one. Unfortunately, many do not. There is an expected standard, which is natural for […]

4 Ways to Boost Your Profile Using PR to Your Advantage

press release

Chances are that you do not have your own PR person like most public figures. But then, if you’re a public figure, PR person or not, you still need to be actively involved in creating a strong reputation for your brand. Whoever you are and whatever you do, you need to be able to build […]