Something huge just happened at your company. Maybe the funding that you have been waiting for finally came through. Or maybe you made an amazing new hire. Whatever it is, if it something that is going to impress your customers (as well as those who have yet to become your customers), you need to let […]
Mastering the art of the email subject line means knowing which words to avoid, when and how to use personalization, and making sure the most important information goes first.
So, you have (or represent) a band or you’re musically inclined. Congratulations! You’re officially the president of the Cool Kids Club (and no, we didn’t just make that up…). But, how exactly do you write a music press release without a music publicist so that you can share your awesomeness with the world? Here’s the […]
With Google planning to increase global podcast listenership, now is the right time to consider podcasts as part of your wider PR strategy. If you’ve not been paying attention, podcasts are among the fastest growing media around, and you’re already missing out by a mile. According to Edison Research, more than 22% of Americans listen […]
A press release tells a story the way it should be told. The basic constituents of a successful press release are simple. Caption. Opening Line. Body. Contact Details. So, you would expect that entrepreneurs and professionals will know how to write one. Unfortunately, many do not. There is an expected standard, which is natural for […]
Chances are that you do not have your own PR person like most public figures. But then, if you’re a public figure, PR person or not, you still need to be actively involved in creating a strong reputation for your brand. Whoever you are and whatever you do, you need to be able to build […]