Personal Branding for College Athlete Sponsorship
NCAA athletes can now benefit from commercial use of their Name, Image, and Likeness. The long-anticipated rule-change from the pedestal of college sports has allowed massive opportunity for students and advertisers to legally pursue promotional opportunity by tying top collegiate athletes to top brands and businesses. While this may just be business as usual for advertisers, student-athletes […]
How to get your brand traffic from Organic Social Media
Organic social media is still a massive part of growing your business or personal brand. The right combination of content and placement can make or break how you create, cultivate, and grow your online community, but the platforms that facilitate this type of content have largely become pay-to-play. This means that you will likely get […]
How To Use Instagram To Build Your Personal Brand
Did you know that Instagram can be used for more than uploading pictures of your dog or that vacation you went to last summer? Social media marketing has advanced to the point that Instagram can be used as a personal branding tool. Think about Instagram as the modern day business card! If you leverage your […]
What is Branding? Why is Branding Important?
It’s 2021 and you’ve finally decided to begin your entrepreneurial journey. Congratulations on being a business owner! You know what service or product you’re going to promote, you have a name for your company… now it’s time to begin branding it. But, what exactly is branding, anyway? And why is it so important when starting […]