Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.
As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?
HARO is full of journalists actively working on stories, and submitting requests for relevant features, contributions, and quotes for those ongoing stories. Creating a good chance for you to get featured in a story, likely within a couple of weeks or less. HARO bundles up those requests for you, and delivers them right into your inbox, allowing you to respond to those requests.