Top public relations agency Otter PR recently added yet another prestigious award to its long list of accolades. The Ragan Communications PR Daily Awards gave this leading agency specializing in strategic communications services an Honorable Mention in the “Newsroom/Brand Journalism” category for 2025.
“This acknowledgement validates the great work our team does, getting key messages in front of target audiences,” says Lara Rosales, Vice President of Media Relations for Otter PR. “We are truly honored and feel very proud.”
Ragan Communications PR Daily Awards spotlight Otter PR as a top public relations agency
The Ragan Communications PR Daily Awards shine the spotlight on leading global marketing agencies and PR firms each year. PR agencies of all kinds vie for these honors, which comprise some of the most coveted prizes in the industry. Few successfully achieve this recognition, however, since the competition is fierce.
According to Ragan Communications’ press release, “The 2025 class of winners and Honorable Mentions reflects the highest levels of excellence in strategic communications. Their work demonstrates powerful storytelling, bold ideas, data-driven insights, innovative use of emerging platforms and a commitment to advancing the profession.”
Earning an Honorable Mention in brand journalism demonstrates Otter PR’s effective public relations strategies and ability to gain media coverage in outlets that matter. It also testifies to the quality of the agency’s dedicated writing team. These specialists not only tell compelling stories on behalf of clients but also help them bring groundbreaking thought leadership to the public.
“The PR Daily Awards celebrate the teams and professionals pushing our industry forward,” explains Brendan Gannon, senior marketing manager of Ragan’s Awards programs, in the press release. “This year’s winners raised the bar with work that resonated, inspired and delivered real-world impact. We’re thrilled to recognize their achievements on this national stage.”
Get award-winning PR for your business. Book a free consultation with Otter PR today!
How PR, marketing, and communications propel brands
Consumer brands, technology companies, and businesses of all kinds benefit from adding media relations to their marketing communications campaigns. At a time when consumers, especially Gen Z, actively seek to reduce their exposure to advertising, media relations offers an effective way to forge those all-important connections with members of target audiences.
While many people will ignore commercials, often considering them irritating or even manipulative, they will willingly pay attention to the news sources they trust. PR works by finding ways to showcase your business and its representatives in this coverage. Consumers come across your brand when they are in a more open, receptive state of mind, and the clear value they receive fosters trust for the future. This burnishes the brand’s reputation.
Importantly, research has shown that PR is more effective than advertising at introducing the public to new companies or launching new products. By publishing the company’s content, the trusted media outlet acts as an intermediary, vouching for the company’s credibility. This kind of endorsement or testimonial positions the business in a productive light.
“Doing PR isn’t a direct sales pitch,” Rosales says, “but it is a proactive way to build positive relationships with consumers that can pay off in the long term. Studies show people buy from companies they trust.”
Why Otter PR is one of the best public relations firms
Otter PR has distinguished itself from other firms in the B2B sector by focusing on measurable results. This full-service PR outfit offers a range of services, from creative public relations, event planning, and crisis communications to influencer marketing, content creation, and digital marketing. While based in Florida, it serves partners throughout the US and across the world.
Unlike other agencies, Otter PR does not demand an expensive retainer fee. It also guarantees clients media coverage every month, starting with their very first. The agency’s writers are essential to the firm’s ability to deliver on this promise.
“Part of what differentiates our team from others is our mission-driven writing team made up of master communicators,” says Sam Johnson, Otter PR’s Editor-In-Chief. “We understand media outlets’ high bar for publication as well as how to rise to that level. This results in our clients getting excellent coverage, which helps them meet their business goals.”
Boost your brand reputation with Otter PR
In addition to this recent award from Ragan, Otter PR earned the official approval of the journalists and editors who make up the awards committee at the 2025 Best in Biz Awards, carrying away the silver medal for PR Agency of the Year worldwide. Otter PR has also achieved number-one rankings from Clutch and G2, and its impressive growth has earned it a place in the Inc. 5000 for the past two years.
“We’re nimble and energetic, just like the animal we’re named after,” Rosales explains. “You set the destination for your business, and we help you get there.”
Ready to see what full-service marketing and public affairs could do for your company? Take advantage of one of Otter PR’s free strategy sessions. Book a call today and launch your business into tomorrow!
