PR Firms Rochester NY
Thus, if you were searching for the top PR firms in Rochester, NY, you are at the right place. Otter PR has decades of award-winning experience in media placements and strategic public relations for leading clients across tech, law, healthcare, real estate, and industry. With insights on the key challenges high-level professionals and consultants face, our publicists know what type of messaging gets attention.
Whether you are a real estate mogul who needs national exposure, a tech startup who wants to attract investors, or a medical expert who needs to increase thought leadership, Otter PR is your Rochester public relations agency.



















































Rochester, NY PR Services That Work
When it comes to PR, results matter. The truth is, not all PR firms in Rochester, NY deliver on their promises. That’s where Otter PR is different. We don’t just “do” public relations—we strategize, execute, and deliver high-level visibility where it counts.
Media Coverage That Moves the Needle
Otter PR is one of the PR companies that gets our clients all over Forbes, Business Insider, TechCrunch, The New York Times, and many publications. But it’s not only that being seen—it’s about being seen in the right place, by the right audience, at the right time. That’s the precision and intention we bring to every PR campaign we execute.
We leverage our deep relationships with journalists, editors, podcast hosts, and influencers to showcase your story front and center. There is nothing cookie-cutter about the pitching here. Every campaign is tailored perfectly to your specialization and brand.
When it comes to PR, results matter. The truth is, not all PR firms in Rochester, NY deliver on their promises. That’s where Otter PR is different. We don’t just “do” public relations—we strategize, execute, and deliver high-level visibility where it counts.
Find Out if You’re Otter PR Material

Who We Work With
We specialize in working with professionals who have something to say—and need the right platform to say it.
- Tech Startups & Founders: You’ve built something amazing. Let’s get it the attention it deserves.
- Doctors & Medical Experts: Build trust with patients and industry insiders alike through media appearances and expert commentary.
- Lawyers & Law Firms: Position your legal team as thought leaders with strategic placements and insightful content.
- Real Estate Professionals: From brokers to developers, we help you gain credibility and increase visibility in your market.
Otter PR is proud to be a preferred choice among PR firms in Rochester, NY, for professionals who are too busy running businesses to worry about their media strategy. We handle it all.
Who We Work With
You might be wondering—what sets Otter PR apart from other Rochester public relations agencies? Honestly, it comes down to three things: experience, creativity, and relentless execution.
We Know the Media Landscape
Our publicists have over 300 years of combined experience in journalism, marketing, and PR. That means we speak the media’s language and know how to get your message through the noise.
We Offer Full-Service PR—Under One Roof
Most PR firms in Rochester, NY, will offer you a piece of the puzzle. At Otter PR, you get the full picture:
- Media Relations
- Executive Visibility
- Reputation Management
- Crisis Communications
- PR & Media Training
- Social Media Management
- SEO Services
- Event Coordination
- Community Relations
Each client gets a customized PR plan and a dedicated team. That includes publicists, writers, SEO experts, and social strategists all working toward one goal: growing your brand’s visibility and authority.
We Guarantee Media Coverage
Yes, you read that right. Otter PR is one of the only PR firms in Rochester, NY, and the country that guarantees media coverage. Why? Because we’re confident in our process. When you work with us, we’re not just “trying” to get results—we’re committed to it.
Strategic PR for Rochester, NY Professionals
We’re more than just a local PR agency. We’re a national force that understands regional nuance. Our Rochester clients benefit from both local expertise and national reach. Want to be featured in the Rochester Business Journal and Inc. Magazine? That’s our sweet spot.
We also understand how the Rochester market intersects with industries like biotech, higher education, and healthcare. That means we’re not learning your industry from scratch—we’re already ten steps ahead.
Our Process: Transparent and Tailored
One of the things our clients love most is how smooth our onboarding and campaign management process is. Here’s a quick peek at what to expect:
Strategy Call
Book a free consultation with our team to discuss your goals, industry, and pain points.
Customized PR Plan
We craft a unique plan based on your voice, audience, and competitive landscape.
Story Development
Our world-class writers and publicists create media angles and press materials that get attention.
Outreach & Pitching
We pitch your story to targeted media outlets and actively manage journalist relationships.
Media Wins & Tracking
Once placements go live, we report everything, track reach, and optimize for next-level exposure.
Not Just PR—Reputation Management and Beyond
Being in the public eye isn’t always sunshine and press features. Negative reviews, online trolls, or poorly handled situations can threaten your reputation. That’s why we include crisis management and reputation repair as part of our comprehensive services.
As one of the top-rated PR firms in Rochester, NY, we know how to monitor your digital footprint, step in when something’s off, and help you recover from PR mishaps with grace and authority. It’s a level of vigilance and expertise you won’t find everywhere.
Let's Get You the Attention You Deserve
Your work is important. Your story is powerful. You just need the right team to help amplify it. That’s where we come in.
We’re not going to hit you with a hard sell or some generic campaign template. When you book a strategy call with Otter PR, you’re talking to publicists who genuinely want to understand your brand and get results you can be proud of.
If you’ve been Googling PR firms in Rochester, NY, consider this your sign—it’s time to get serious about your visibility, reputation, and growth.















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Book a Strategy Call with Rochester’s Best PR Team
There’s a reason why Otter PR is rated one of the top PR firms in Rochester NY—and across the nation. We don’t just talk about results; we deliver them.
No fluff. No waiting around for a maybe. Just strategic storytelling, proactive media outreach, and a team that’s obsessed with your success.
Ready to get started? Book your free strategy call today.